Molton Brown Launches Re-charge Black Pepper Anti-perspirant Stick

Released on: June 08, 2011, 1:11 pm
Author: Molton Brown
Industry: Retail

Molton Brown has announced the launch of the new re-charge black pepper anti-perspirant stick, a welcome addition to the brand's most popular men's collection.

Madagascan black pepper mixed with the fusion of essential oils - ranging from Egyptian Basil and Haitian Vetiver to Russian Coriander, Italian Bergamot and Lemon - creates the distinctive warm and richly spiced aroma.

Specially designed to guarantee long-lasting protection, eliminating both odours and moisture, the men's deodorant ensures all day freshness. The added andriboa oil extract, a rare ingredient exclusive to the Amazon rainforest, helps to condition the skin and leaves it feeling soft and soothed.

With re-charge black pepper shower gel winning 'Best Bodycare Product' in the Men’s Health Grooming Awards 2010 and 'Best Men’s Body Wash/Scrub' in ShortList magazine’s Men's Grooming Awards 2011, this new product addition is set to rapidly become a Molton Brown favourite.

Re-charge black pepper anti-perspirant stick joins the much-loved re-charge black pepper men's grooming range, which includes body wash, body scrub bar, body hydrator and shave oil.

The new re-charge anti-perspirant stick is featured on the Molton Brown Gifts for Him page, which features a range of gifts targeted for Father's Day. Other ranges also feature, including cool buchu, active cassia and bracing silverbirch, as well as gift sets such as men's stowaway 2011 and men's traveller 2011.

About Molton Brown:
The Molton Brown story began in 1973 when it opened its first emporium on South Molton Street in London’s Mayfair. A groundbreaking hair salon, it was renowned for its totally natural, no-chemical philosophy and ethical haircare line. Early products were hand mixed in the salon from herbs and plant extracts; and were sold in hand-filled glass bottles.

Since its conception, the philosophy remains unchanged. Molton Brown products are still inspired and created through unexpected combinations of natural elements and its creativity, to constantly surprise and delight. From black peppercorns to kaffir lime leaves to Zambian malachite, each exciting new product fuses natural science with exotic flowers, plants and marine extracts sourced from around the globe.

The original ideology and sentiment behind Molton Brown’s modest beginnings remains fundamental to the brand offering. Today Molton Brown is available in more than 70 countries worldwide in their own emporium, spas and online and in the world's leading luxury hotels and airlines.

PR contact:
Katie Powell
APR communications
Victoria House
1a Gertrude Street
London
SW10 OJN
0207 3512227
www.moltonbrown.co.uk

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