npower Teams Up With Sky Sports To Launch Ad-Funded TV Show
Released on: August 17, 2011, 2:42 pm
npower's new three part ad-funded TV series, 'What’s Your
Goal', is set to launch on Sky Sports on Thursday 25th August - the
culmination of npower's successful 2011 campaign of the same name.
The series captures the moments that six children from around the UK discover they
are handpicked as winners of the npower What's Your Goal competition, to be mentored by some of
the brightest and best in the football industry.
Viewers will follow the journeys of the young winners as they work side-by-side with
their mentors, getting their hands dirty and mucking in with the professionals
before being set a challenge relating to the day-to-day workings of the role.
Npower's 'What’s Your Goal' is a football-based initiative launched as part of
npower's title sponsorship of the npower Football League. It was designed to inspire young
people aged 12-16 to think about their future careers by showcasing the different
roles available behind the scenes of football clubs up and down the UK.
Sky currently holds the broadcasting rights for the npower Football League and
teamed up with npower, commissioning production company North One to capture the
action. The shows are voiced by Sky presenter Ben Shepherd, who also features in the
final episode which airs in September.
Along with Sky Sports presenter Dave Jones and long time Sky Sports TV producer
Billy McGinty, the 'What's Your Goal' winners also spend time with Ipswich
Town's business manager, an Action Images sports photographer and one of the npower
Football League's most senior female referees, Sasa Ihringova.
QPR's manager, Neil Warnock also features in the series to mentor a young QPR fan
who joins him and his team amidst talk of possible point deductions by the FA, when
the future of QPR's promotion into the Premier League looked uncertain.
Clare McDougall, npower's head of education and community, said: "What's Your
Goal offered young people fantastic one-in-a-lifetime experiences that allowed them
to get stuck in with the professionals and learn the ropes first hand, so we weren’t
surprised by the overwhelming response we got from parents and their children across
"As not everyone could win the mentoring days, we worked with schools and parents
to offer lesson plans and content that was designed to educate youngsters about the
endless possibilities in the football industry, inspiring them to think about their
future careers by looking at what they enjoy and thinking about potential
"The TV show will help to spread npower’s What’s Your Goal message even further and
we look forward to seeing npower's 'What’s Your Goal' winners as they make their
TV debuts on screen, showing the world how ambitious and talented our teenagers are
and hopefully encouraging others to start thinking about what their goal is."
npower is one of the UK's largest electricity suppliers and has 6.6 million customer accounts across
npower is one of the top business energy
suppliers to the UK business market, serving over 238,000 small to medium sized
enterprise sites and around 17,000 industrial and commercial customers
npower has been awarded platinum status in Business in the Community’s CR Index and
is one of twenty-nine companies to have achieved the CommunityMark since its launch.
All CommunityMark achievers have been recognised for demonstrating excellence in
their holistic and strategic approach to community investment.
npower sponsors The Football League.
1 Bridgewater Road
0845 070 2807
Back to previous page
Submit your press release