Standard Life Reveals Brits Tend To Miss Bargain Investments
Released on: August 08, 2011, 6:35 pm
Standard Life has found that the majority of UK consumers can
spot a good deal when it comes to a holiday, but are likely to miss out
on a good deal when it comes to their finances.
In a UK wide consumer poll and prize draw in which 8,500 people took part Standard
Life found that almost seven out of ten (70%) people would choose a holiday of a
lifetime worth £5,000 even if they had to wait five years, rather than settle on a
luxury short break this year worth £640*. £5,000 is how much a pension could be worth if £640 was
invested into a pension plan each year for the next five years**.
The poll and prize draw, run by long term savings and investment provider Standard Life,
highlighted that the UK public know how to spot a good deal when offered one and are
willing to wait five years to make their holiday dreams come true. But this savvy
forward looking culture is yet to filter through into finances, with almost half
(45%) of Brits planning just one to 12 months ahead and a further one in six (17%)
failing to make any financial plans at all, according to Standard Life's
Standard Life's John Lawson said: "Consumers are keen to spot a good deal which is
why voucher codes and group buying websites have become so popular. But many only
apply this bargain hunt culture when buying goods, not when it comes to their
financial planning. Consumers who take a short term view to their personal finances
are likely to miss out on long term tax efficient products that offer far greater
benefits than your standard savings account. For example, if you're a lower rate
tax payer and pay into a pension, the government gives you 20% extra on top straight
away in tax relief. That means a pension contribution of £100 a month is instantly
worth £125 a month. People's great bargain hunting skills are being wasted if they
are not picking out these great investment deals."
Notes to Editors:
* The average amount British households spend on a package holiday each year based
on ONS Stats.
** For illustrative purposes only, assuming 5% annual investment growth, 4% average
annual pay rise each year and basic rate tax relief on pension contributions.
*** According to the Standard Life omnibus research undertaken between 23-25 March
2011, 45% of people plan their finances one month to 12 months ahead; 17% of people
don't plan their finances at all; 22% plan between a year and five years ahead;
and just 16% of people plan over 5 years ahead. Total sample size was 2,057 adults
in the UK.
About Standard Life:
Standard Life is a leading long term savings and investments company headquartered
in Edinburgh and operating internationally. Established in 1825, Standard Life
provides life assurance, annuities, life insurance, savings products such as
an ISA, investment funds, tax efficiencies, pensions including self-invested
personal pensions (SIPP) company pensions and employer pensions, and investment
management to around 6 million customers worldwide.
Public Relations Manager
Standard Life plc
19a Canning Street
44 (0)131 245 2737
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