Debenhams Launches Hosiery To Suit All Skin Tones
Released on: October 13, 2011, 4:46 pm
Author:
Debenhams
Industry: Retail
Debenhams has launched a range of 'invisible' skin tone
hosiery available in different shades for women with fair, medium and
dark skin - a first for the high street.
The nude range is available in sizes small, medium and large and colours available
include olive, bronze and coffee along with fairer skin tones such as beige and
honey.
Debenhams hosiery buyer, Joanna Townsend said: "Nude hosiery is one of fashion's
best kept secrets.
"It's a woman's weapon to fight the onset of winter, when wearing black opaque
tights is just too depressing on a golden autumn's day.
"Producing product in nude colours should never take a one-size-fits-all approach,
and we are confident that these tights will appeal to women of all ethnicities and
ages."
Until now, olive, Indian, mixed race and black women were forgotten when it came to
skin tone tights.
Traditional 'natural' or 'nude' tights made darker skin colours appear too
light, and distorted the natural look of the legs when worn by women.
Joanna Townsend continued: "Our research identified a huge gap in the market for
natural hosiery for darker skin tones.
"We had a fantastic reaction to a range of nude bras in varying skin tones earlier
this year, so to offer these customers hosiery too was a no brainer.
"Our range is designed to be invisible when worn, no matter what your skin colour."
The range goes is on sale in Debenhams stores and online at www.debenhams.com now.
About Debenhams:
Debenhams is the second largest department store chain in the UK with a strong
presence in key product categories including womens clothing, men's clothing,
childrenswear, furniture and health and beauty. Debenhams operates 167 stores in
the UK and Republic of Ireland. Debenhams also has 61 international franchise stores
in 24 countries and six Magasin stores in Denmark.
Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda
Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry
Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer,
Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew
Williamson.
PR Contact:
Press Office
33 Wigmore Street
London
W1U 1QX
08445 616161
www.debenhams.com
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