Makro Updates Own Brand Champagne
Released on: November 25, 2011, 12:39 pm
Author: Makro
Industry:
Retail
Makro has re-launched its range of high quality own brand
Champagne, Veuve Pelletier, which retails at almost half the price of
well known brands such as Moet and Veuve Clicquot. The revamped bottle
includes a new design which clearly communicates the brand’s commitment
to quality.
Sales of Champagne rose 16.3% in 2010 according to figures published by the
Champagne Bureau and ‘off-trade’ experienced an increase in sales of 6%. The booming
market combined with the high sales during the festive season means that Champagne
can become an excellent source of revenue for both ‘on’ and ‘off-trade’ and a low
price point will ensure maximum profits
Champagne Veuve Pelletier Brut and Champagne Veuve Pelletier Demi Sec are both made
from a blend of three grapes: Chardonnay (10%), Pinot Noir (62%) and Pinot Meunier
(28%.)
Veuve Pelletier Brut (12.4% alcohol) is aged for a minimum of 15 months allowing the
blends to harmonise bringing out the notes of brioche, honey and a fresh floral
scent. The mouth is well balanced, with a roundness and red fruit flavour with a
delightful long lasting elegant finish.
Veuve Pelletier Demi Sec (12.2% alcohol) boasts a golden yellow colour bursting with
fine and regular bubbles with an expressive vinous nose and a fruity flavour
combined with sweet honey. The sweet flavours prevail in the mouth and are followed
by the fruitiness of the wine and a suave finish.
The Champagne was selected as part of an international sourcing strategy with parent
company Metro. The wines underwent sommelier and consumer testing to ensure the
finest quality product was selected.
Karen Hornby, Own Brand Manager for Makro, said: “Veuve Pelletier Champagne is possibly the best Champagne on the market at this price point. It represents excellent value for money and is the perfect addition to any independent retailer, bar, restaurant or clubs wine list in time for ideal Christmas gifts.
“The low price point ensures that it is easy to make a strong mark-up without losing
any confidence in the quality of the product. It also means that a quality product
can be enjoyed everyone.
“Any Makro customer who is unsure about which wine to buy for their customers can
speak to a professional sommelier at any of our 30 stores nationwide.”
Veuve Pelletier Brut and Demi Sec are both available at:
6 x 75cl £69.49* or 1 x 75cl £12.49*
* current prices applicable until 4 Jan 2012.
- ENDS -
For more information or to request samples please contact Jack Rigby or Michael
Travers at Brazen PR on 0161 923 4994 or email: makro@brazenpr.com
NOTES TO EDITORS
With up to 35,000 products in store and over 2,000 fresh lines, Makro is one of the
UK’s largest cash and carry operators, selling a wide array of items such as
electrical goods and catering equipment. Employing 3,700 people in stores which stretch from the north of
Scotland to the south of England, Makro is part of METRO Cash & Carry.
METRO Cash & Carry is represented in 30 countries with around 680 self-service
wholesale stores. With more than 100,000 employees worldwide, the company achieved
sales of about € 31 billion in 2010. METRO Cash & Carry is a sales division of the
METRO GROUP. METRO GROUP is one of the largest and most international retailing
companies. In 2010 the Group reached sales of around € 67 billion. The company has
a headcount of some 283,000 employees and operates more than 2,100 stores in 33
countries. The Group’s performance is based on the strength of its sales divisions
which operate independently in their respective market segment: Metro/Makro Cash &
Carry – the international leader in self-service wholesale, Real hypermarkets,
Media Markt and Saturn – European market leader in consumer electronics retailing,
and Galeria Kaufhof department stores. More information at: www.metrogroup.de.
For more information or to request samples please contact Jack
Rigby or Michael Travers at Brazen PR on 0161 923 4994 or email
makro@brazenpr.com
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