Precise Overview on U.K. Consumers Attitudes towards Sports Participation Covering Market Factors, Size and Forecast to 2022

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Albany, US, 2017-Sep-25 — /EPR Network/ —Sports are increasingly recognized as an important part of a healthy lifestyle. The government, at both national and local level, are encouraging sports participation at all levels in the community. A new study, focusing on the sports participation trend in U.K. has been added to the vast repository of Market Research Hub (MRH), which finds that sport is a regular fixture for the majority of people taking part. Also, consumer expenditure on participation in sports is growing in U.K., as strong core supports spending growth. The study is titled as “U.K. Sports Participation Market Reports – September 2017” which offers an essential overview of the sports participation market along with the analysis of market dynamics, consumer attitudes and key innovations in the market. Additionally, the report provides the estimated market size for 2017 and forecast for the next five years.

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Sport, in general, has become more important to a variety of social groups and has, therefore, become a growing economic sector, especially in terms of consumer expenditure on sport. The study presents detailed forecast of consumer expenditure on participation in sports. It is well known and widely believed that sports participation can enrich life and build character and a positive attitude.

In the initial section, the research focuses on the current status along with the issues and opportunities present in the market. Fitness is both the main driver of participation in sport and the principal barrier to taking part. ‘Sport’ includes all activities listed below, which have been grouped under four key typologies for the purposes of discussion throughout the report, such as individual sports, team sports, racquet sports and outdoor sports. Types of sports/physical recreational activities participated in during last 12 months are also mentioned. As per the consumer’s perspective, participation rates bounce back in U.K. In addition, Hiking and weights make strongest gains. Most of the consumers not only playing for fitness but also for fun. Among several sports, spectator sports connect with players.

Some of the major market drivers include tennis courts net new investment, more affluent players lock in participation rates, government widens participation in widening participation, technology making sport more social. The role of technology in participation sport has so far focused on individual performance tracking but is now expanding its focus to include improving the accessibility of play and building the social connections that can help expand the player pool and encourage more regular activity.

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Fitness is a key factor for the rising participation in sports. The research finds that, in order to remain competitive in the market, successful providers need therefore to articulate the fitness benefits of their activities while allaying the fears of potential newcomers that they are not fit enough to join in.

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MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients.

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