Haircare Industry Innovation Trends and Opportunities: Exploring the Trends, Opportunities and Consumer Behaviors in the Fastest Growing Haircare Segments

With 78% of consumers saying that their look is important or very important to them, physical appearance contributes to creating a general sense of wellness and personal wellbeing. As such, understanding what trends influences consumers’ behavior when purchasing haircare products will drive brands to successfully position their offering.Scope

– Position products featuring natural ingredients for Millennials and Generation X.
– Take haircare products with basic functions and provide in-depth customization by adding tailored attributes, such as oils and essences.
– Formulate time-saving products that ensure the same performance of standard products.
– Beside hair solutions to conceal aging signs, older consumers also demand formulation to strengthen the style and look of white hair.

Reasons to buy

– Identify the reasons underpinning the consumers’ orientation towards specific haircare products.
– Gain insight into the key consumer trends that are most likely to be a driver for innovation.
– Put innovative products into context by connecting them to specific consumer trends and preference.