World Enterprise Application-to-Person (A2P) SMS Market key Insights Based On Product Type, End-use and Regional Demand Till 2027

Posted on 2018-04-09 by Mark Hub in Technology // 0 Comments

Albany, USA, 2018-Apr-09 — /EPR Network/ —In order to study the various trends and patterns prevailing in the overall market for Enterprise Application-to-Person (A2P) SMS, Market Research Reports Search Engine (MRRSE) has included a new report titled “Enterprise Application-to-Person (A2P) SMS Market” to its wide online database. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future. Readers can access the regional as well as segment-wise analysis for acquiring precise information about the global market structure.

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Global Enterprise A2P SMS marketfor a 10 year period from 2017 to 2027. According to the report titled “Enterprise A2P SMS Market: Global Industry Analysis (2012 – 2016) & Opportunity Assessment (2017 – 2027),” the global Enterprise A2P SMS market is anticipated to grow from US$ 28,378.9 Mn in 2017 to US$ 50,523.8 Mn by 2027, expanding at a CAGR of 5.9% in terms of revenue during the forecast period (2017-2027). In this report, the global Enterprise A2P SMS market is tracked in terms of value, and is calibrated to obtain the market revenue estimates. This growth in market revenue can be attributed to a growing mobile subscriber base. However, increasing incidences of mobile messaging spam, phishing and malware are some of the major challenges expected to hamper revenue growth of the global Enterprise A2P SMS market.

Global Enterprise A2P SMS Market: Segmentation & Forecast

To understand and assess the demand and opportunities in this market, the report is categorically split into three major sections, namely market analysis by tools, application and vertical.

In the toolssegment, the cloud API segment is projected to grow at the highest CAGR in the global Enterprise A2P SMS market during the forecast period. The cloud API messaging platform segment is expected to account for 4.5% share of the global Enterprise A2P SMS market by the end of 2027.
By application, the promotional campaigns segment is projected to be the most attractive segment in the global Enterprise A2P SMS market during the forecast period. The promotional campaigns segment is expected to expand at the significant CAGR of 6.9% in terms of value during the forecast period. In terms of market share, the promotional campaigns segment accounted for a major percentage of the revenue share of the overall market in 2016 and is expected to dominate the global Enterprise A2P SMS market throughout the forecast years, followed by the CRM services segment.
On the basis of vertical, the financial institutes and banking segment is projected to be the most attractive segment in the global Enterprise A2P SMS market during the forecast period. The financial institutes and banking segment is expected to account for 28.3% share of incremental opportunity represented by the overall Enterprise A2P SMS market between 2017 and 2027.
Of the various regionalmarkets, Asia Pacific excluding Japan is forecasted to be the most attractive region in the global Enterprise A2P SMS market in terms of revenue and growth rate over the forecast period.

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In the final section of the report, A2P SMS market competitive landscape is included to provide client with a Dashboard view, based on categories of provider in the value chain, presence in A2P SMS portfolio and key differentiators. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key providers specific to a market segment in the A2P SMS value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in enterprise A2P SMS marketplace. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the enterprise A2P SMS areas. Key players covered in the scope of this report includes OpenMarket Inc., SAP Mobile Services, Syniverse Technologies Inc., Twilio, Nexmo Co. Ltd., CLX Networks AB, MBlox Inc., and Symsoft AB.

Key Segments Covered

By Traffic
- National
- Multi-country
By Tool
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
By Applications
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer Relationship Management (CRM) Service
  - Two-factor authentication
  - One-time passwords
- Others (Inquiry And Search Related Services)
By Verticals
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Retail
- Health and Hospitality
- Others

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