Global Electric Blankets Market: Sales through Organized Retail Remain Dominant, Online Sales Gaining Traction

ALBANY, USA, 2018-Apr-23 — /EPR Network/ —A new research report titled, “Global Market Study on Electric Blankets: Rising Demand for Over Blankets & Under Blankets to be Witnessed During 2017 – 2025” has been added to the repository of Market Research Reports Search Engine (MRRSE). According to the report, the global electric blankets market is likely to grow at over 7% CAGR and reach nearly US$ 1.2 Bn in revenues by the end of the forecast period.

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According to the research report, the growth of the electric blankets market is being augmenting by a range of macroeconomic and industry-specific factors. Demand is likely to increase on account of growing disposable income and launch of affordable electric blankets in developing countries. The shift towards electric blankets as a safer and economical method of heating, especially in China and India, has opened up new opportunities for manufacturers in the electric blanket market.

The research report also offers detailed segment-wise analysis and insights to offer readers in-depth information on the lucrative and sluggish pockets of growth in this market. According to the report, demand for over blankets is likely to be higher than under blankets during the assessment period. However, the latter is projected to grow at a higher CAGR during the forecast period.

According to the research report, sales of electric blankets through organized retail are likely to remain robust during the assessment period. Growing preference among consumers to shop for electric blankets through online channels is likely to lead to proliferation of brands on the e-commerce front. The online channel is growing in Tier II and suburban areas as these areas often lack the presence of brand stores and shopping malls. As online companies offer free delivery to these areas, consumers are now able to shop for their favorite brands from the convenience of their homes. These factors are likely to boost the sales of electric blankets through online channels during the assessment period.

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According to the research report, North America continues to be one of the leading markets for electric blanket market. The demand for electric blankets in North America remains concentrated in the US, with Canada accounting for a miniscule revenue share of the market. Asia Pacific excluding Japan (APEJ) is also likely to emerge as a lucrative channel for electric blanket market during the assessment period. China and India are likely to remain the two most prominent markets for electric blankets during the assessment period. However, the market in these two countries is highly fragmented, with a number of local players holding sway.

Some of the prominent companies operating in the global electric blanket market include Jarden Corporation, Snugnights UK LLP, CDB Goldair Australia Pty LTD, Beurer GmbH, Shanghai Shenda Co. Ltd., Biddeford Blankets, LLC, PIFCO, Shavel Associates Inc., Silentnight Group Ltd., Slumberdown Company, and Glen Dimplex Group etc.

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