Global Email Marketing Industry Highlights Key Development Factors and Upcoming Trends During forecast 2017-2025

Posted on 2018-04-26 by Mark Hub in Technology // 0 Comments

Albany, USA, 2018-Apr-26 — /EPR Network/ —In order to study the various trends and patterns prevailing in the overall market for Email Marketing, Market Research Reports Search Engine (MRRSE) has included a new report titled “Email Marketing” to its wide online database. This research assessment offers a clear insight about the influential factors that are expected to tmrform the global market in the near future. Readers can access the regional as well as segment-wise analysis for acquiring precise information about the global market structure.

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The global email marketing market is fragmented. There is intense competition in the market between players such as Microsoft Corp., IBM, Zoho Corp., Responsys Inc., and Epsilon. These companies collectively accounted for 44% of the market in 2016, states MRRSE in its new report. The competition is mainly between established players, who are providing solution and services to end use industries. High investments in various technologies and innovations for email marketing the market. Technical advancements in tools of email marketing solution and the growing research activities for the development of services and solutions will attract new players in the market.

According to the report published by MRRSE, the global email marketing market is likely to expand at 19.60% CAGR from 2017 to 2025. The market will be worth US$22.16 bn by 2025 after being worth US$4.51 bn in 2016. On the basis of component, the software segment is expected to emerge as the leading one in the forecast period. The increasing uptake of white label software, web based software, and third party standard software is behind the growth of the software segment’s leading position in terms of components. On the basis of enterprise, the small and medium enterprises will adopt email marketing on a larger scale. Small and medium enterprises make use of the email marketing tool for targeting various groups of users to advertise their products, services, and solutions. It is estimated that the small scale enterprises in the retail or commerce business will make the most contribution to the global email marketing industry in the years to come.

Asia Pacific to be Lucrative Market for Email Marketing

By geography, the market is expected to be led by Asia Pacific. The region is expected to expand at a 22.80% CAGR between 2017 and 2025. North America is expected to witness a sluggish growth in the years to come on account of the various regulatory laws. In North America, the U.S. and Canada the CAN-SPAM Act and CASL act are governing the email marketing practices. However, the growing internet penetration and increasing number of smartphone users may bode well for the North American email marketing market in the coming years.

Growing Number of Email Users to Fuel Adoption of Email Marketing

The increasing use of emails for communication and various other works is driving the global email marketing market. The number of email users is constantly increasing and this is expected to continue to drive the global email marketing market. Email is the most productive medium for advertising and marketing and by 2019 one third of the population will make use of emails. The growing awareness among users as to how email marketing provides a higher RoI rate than other forms of digital marketing will drive the growth of this market. On the flip side, the growing privacy issues and security concerns will restrict the growth of the global email marketing market.

For Complete Report with TOC click here @ https://www.mrrse.com/email-marketing-industry

The report further includes key industry developments in the email marketing industry. Porter Five Force analysis and ecosystem analysis is also included in the report. The report also covers market indicator which provide supporting factor for the growth of the email marketing covered in the scope of study. It shows market attractiveness analysis for all the segments and for all the regions in the scope of study which identifies and compares segments market attractiveness on the basis of CAGR and market share index.

The study also includes competition landscape which include competition matrix, market share analysis of major players in the global Email Marketing industry based on their 2016 revenues, and profiling of major players. Competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors including market position, offerings and R&D focus are attributed to company’s capabilities. Factors including top line growth, market share, segment growth, infrastructure facilities and future outlook are attributed to company’s potential to grow. This section also identifies and includes various recent developments carried out by the leading players.

Companies Mentioned in the Report

Company profile of the key players profiled in the global email marketing industry specifically covers provides company details (HQ, Foundation Year, Employee Strength), market presence of the company by segment., strategy of the company for the growth in the competitive market, revenue and operating profits and SWOT analysis.

Key players operating the global email marketing industry companies profiled are Alchemy Worx Ltd., Adestra Ltd, GetResponse, VerticalResponse, Inc., dotmailer Ltd, Forfront Ltd., BlueHornet Inc., Constant Contact, Inc., BlueTie Inc., Drip, Inc., Microsoft Corporation, International Business Machines Corporation (IBM), The Rocket Science Group, LLC (mailChimp), iContact Corporation, Salesforce Inc., Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon, Responsys Inc (Oracle Corporation) and Salesforce Inc.

The global market for email marketing is segmented as below:

By Component

Software/Application
- White Label Software
- Third-party Standard
- Web-based Application
Services
- Integration and Installation
- Support and Maintenance

By Type

Traditional
Automated

By Enterprise

Small and medium Enterprise
Large Enterprise

By End-use Industry

Retail/E-Commerce
IT & Telecom
Travel & Leisure
Print/Publishing
BFSI
Others

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