Global Social Media Analytics Market Size, Status, Manufacturers, Outlook, Leading Players, Future and Forecast Until 2025

Albany, US, August 27, 2018: A newly compiled business intelligent report, titled “Global Social Media Analytics Market” has been publicized to the vast archive of Market Research Hub (MRH) online repository. The study revolves around the analysis of Social Media Analytics market, covering key industry developments and market opportunity map during the mentioned forecast period. This report further conveys quantitative & qualitative analysis on the concerned market, providing a 360 view on current and future market prospects. As the report proceeds, information regarding the prominent trends as well as opportunities in the key geographical segments have also been explained, thus enabling companies to be able to make region-specific strategies for gaining competitive lead.

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 This report focuses on the global Social Media Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Social Media Analytics development in United States, Europe and China.

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or “likes” to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
Execute focused engagements like one-to-one and one-to-many
Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.
In 2017, the global Social Media Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US

Market segment by Type, the product can be split into
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Other

Market segment by Application, split into
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

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Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Social Media Analytics Market Size Growth Rate by Type (2013-2025)
1.4.2 Customer Segmentation and Targeting
1.4.3 Multichannel Campaign Management
1.4.4 Competitor Benchmarking
1.4.5 Customer Behavioral Analysis
1.4.6 Marketing Measurement
1.4.7 Other
1.5 Market by Application
1.5.1 Global Social Media Analytics Market Share by Application (2013-2025)
1.5.2 Banking, Financial Services and Insurance (BFSI)
1.5.3 Telecommunications and IT
1.5.4 Retail
1.5.5 Healthcare
1.5.6 Government
1.5.7 Media and Entertainment
1.5.8 Transportation and Logistics
1.5.9 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Social Media Analytics Market Size
2.2 Social Media Analytics Growth Trends by Regions
2.2.1 Social Media Analytics Market Size by Regions (2013-2025)
2.2.2 Social Media Analytics Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Social Media Analytics Market Size by Manufacturers
3.1.1 Global Social Media Analytics Revenue by Manufacturers (2013-2018)
3.1.2 Global Social Media Analytics Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Social Media Analytics Market Concentration Ratio (CR5 and HHI)
3.2 Social Media Analytics Key Players Head office and Area Served
3.3 Key Players Social Media Analytics Product/Solution/Service
3.4 Date of Enter into Social Media Analytics Market
3.5 Mergers & Acquisitions, Expansion Plans

Continued…… @@

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