Baby Prams and Strollers Market: Increasing Developments in Europe to Drive the Sales of the Product in the Coming Years

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Rockville, US, 2018-Nov-28 — /EPR Network/ — Fact.MR analysis on baby prams and strollers market has reflected the value and volume analysis of these products, according to which the sale of baby prams and strollers is anticipated to reach a value over US$ 7 Bn by end of the year of assessment (2026). Global market for baby prams and strollers is projected to register a volume CAGR of 7.6% during the period of forecast, 2017-2026.

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Sales of baby prams and strollers is expected to rise at a significant rate in the years to follow. Moreover, this growth is supported by stringent government regulations that support manufacturing of enhanced strollers and prams with smart features. This led to manufacturing of different types of baby prams and strollers in the market, such as lightweight strollers, jogging strollers, double/triple strollers, standard strollers and multi optional system strollers. The popularity of such advanced juvenile products has risen among parents which is expected to fuel the volume sales of baby prams and strollers in the following years.

Incorporation of multiple functionalities and innovations in baby prams and strollers, coupled with high use of these products by single parents and nuclear families is expected to drive the growth of the global market. E-commerce is expected to drive sales of baby prams and strollers in the coming years. Convenience provided by E-commerce sales channels in combination with buy back and replacement benefits is expected to drive the sale of baby prams and strollers.

Key Insights on Global Baby Prams and Strollers Market

  • Europe region is expected to reflect high attractiveness for baby prams and strollers market in the coming years. Government regulations, growing number of manufacturers of baby prams and strollers and increasing innovations are expected to drive the sales of baby prams and strollers in the region. Additionally, demand and use of baby prams and strollers in Asia Pacific excluding Japan (APEJ) region is projected to grow at high pace owing to increasing birth rate and reduced mortality rates in the region. Emerging economies such as China and India, marked by high birth rate, are expected to largely contribute to the growth of the APEJ baby prams ad strollers market, which is projected to expand at a value CAGR of 10.6% during the forecast period
  • Multi-optional system strollers are witnessing significant demand owing to advanced features and high convenience delivered by the product. Sales of multi-optional system strollers are estimated to surpass US$ 2.2 Bn by end of 2026. However, standard strollers are expected to dominate the global market with slightly higher sales compared to multi-optional system strollers. Double/triple strollers are also gaining high traction as they provide features such as sun shades, enhanced shock absorbers and convenience
  • With emergence of e-commerce, sales of baby prams and strollers have increased since past years. Consumers can purchase the product via online sales channel with ease and also avail offers and additional benefits such discounts and free accessories. The sales of baby prams and strollers through online sales channel is projected to increase at a rate during the forecast period. Baby boutiques have played a major role in growth of global market. Sales of baby prams and strollers through this channel are estimated to surpass US$ 1.4 Bn by 2026 end
  • According to research, strollers and prams are largely used for babies that are between 6-12 months. The sales registered by this segment is expected to reach value of about US$ 2.4 Bn by end of forecast period

Increasing Developments in Baby Prams and Strollers in Europe to Drive the Sales of the Product in the Coming Years

Research says that Europe has been at the forefront with respect to innovations in baby prams and strollers. Government regulation in Europe initiated stringent regulations associated with baby safety. Rules were made to manufacture baby care products that ensured high level of protection and convenience for babies. This pushed the manufacturers to invest in research to develop advanced products to ensure protection head and neck of babies. The region is marked with presence of key players that are striving for developing prams and strollers for babies that offer additional features and safety. For example, in Europe, Bugaboo and Baby Jogger, few of the key manufacturers, have developed enhanced quality baby strollers and prams that have slip resistant rubber handle, self-aligning wheels, adjustable footrest and canopies for protection from UV radiation.

Adoption of smart technology has become a key trend among manufacturers of baby prams and strollers in Europe. Such smart strollers are gaining high momentum owing to their design that supports additional facilities such as storage, multiple seating configurations, and other smart features. For example, moxi stroller by 4momns is equipped with tail lights, pathway lights and an LCD dashboard that tracks speed, distance, temperature, battery level, calorie burn and time. Sale of baby prams and strollers in Europe is expected to reach a value of over US$ 2.5 Bn by end of assessment period (2026). 

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Table of Content:

  1. Global Economic Outlook
  2. Global Baby Prams & Strollers Market – Executive Summary
    2.1. Global Baby Prams & Strollers Market – Opportunity Analysis
    2.2. Global Baby Prams & Strollers Market – Mega Trends
  3. Global Baby Prams & Strollers Market Overview
    3.1. Introduction
    3.1.1. Global Baby Prams & Strollers Market Taxonomy
    3.1.2. Global Baby Prams & Strollers Market Definition
    3.2. Global Baby Prams & Strollers Market Size (US$ Mn) & Volume (units) and Forecast, 2012-2026
    3.2.1. Global Baby Prams & Strollers Market Y-o-Y Growth
    3.3. Global Baby Prams & Strollers Market Dynamics
    3.4. Juvenile Durable Goods Market Overview
    3.5. Cost Structure
    3.6. Supply Chain Analysis
    3.7. List of key retailers
    3.8. Brand v/s Pricing Analysis
    3.9. Pricing Analysis
    3.10 Macro-Economic Factors
    3.10.1. Number of new born
    3.10.2. Increased Internet Penetration
    3.11. Baby Proms & Strollers- Technological Roadmap
    3.12. Competitive Footprint Matrix
    3.13. Investment Feasibility Matrix
    3.14 Forecast Scenario
    3.15 Forecast Factors
    3.16. Product Positioning Matrix
    3.17. Key Regulatory Frame work
    3.18. PESTLE Analysis
    3.19. Porters Five Force Analysis
    3.20. Key Participants Market Presence (Intensity Map) By Region
    3.21. Consumer Sentiment Analysis
  4. Global Baby Prams & Strollers Market Analysis and Forecast 2012-2026 
    4.1. Global Baby Prams & Strollers Market Size and Volume and Forecast By Product Type, 2012-2026
    4.1.1. Lightweight Strollers Market Size and Volume and Forecast, 2012-2026
    4.1.1.1. Revenue (US$ Mn) and Volume (Units) Comparison, By Region
    4.1.1.2. Market Share Comparison, By Region
    4.1.1.3. Y-o-Y growth Comparison, By Region
    4.1.2. Jogging Strollers Market Size and Volume and Forecast, 2012-2026
    4.1.2.1. Revenue (US$ Mn) and Volume (Units) Comparison, By Region
    4.1.2.2. Market Share Comparison, By Region
    4.1.2.3. Y-o-Y growth Comparison, By Region
    4.1.3. Standard Strollers Market Size and Volume and Forecast, 2012-2026
    4.1.3.1. Revenue (US$ Mn) and Volume (Units) Comparison, By Region
    4.1.3.2. Market Share Comparison, By Region
    4.1.3.3. Y-o-Y growth Comparison, By Region
    4.1.4. Double / Triple Strollers Market Size and Volume and Forecast, 2012-2026

Continued……………..

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