Nutraceutical Supplements Market: Herbal Nutraceutical Supplements in Vogue as Consumer Preference for Natural Soars

Posted on 2019-02-13 by Mark Hub in Food & Beverage // 0 Comments

Rockville, USA, 2019-Feb-13 — /EPR Network/ — The nutraceutical supplements market is projected to account for over US$ 80,700 million in 2019, according to a new Fact.MR study. Overall growth of the nutraceutical supplements market can be attributed to,

Increasing adoption of nutraceutical supplements as pharmaceutical alternatives
Increasing healthcare costs and rising consumer preference for simple and over-the-counter medicines
Significant R&D investments in identifying the role of nutraceutical supplements in important health conditions such as obesity, cancer, cardiovascular diseases, diabetes and neurodegenerative diseases

According to Fact.MR study, demand for prebiotics & probiotics dietary supplements is rising rapidly and projected to register over 10% y-o-y in 2019. Increasing awareness regarding the use of probiotics to maintain good health and to reduce the risk of multiple diseases has led to a significant demand for prebiotics and probiotics as dietary supplements.

Nutraceutical Supplements Market Structure

The nutraceutical supplements market has been segmented on the basis of product type, consumer orientation, form, sales channel, and region. By product type, the nutraceutical supplements market has been segmented into vitamins & minerals supplements, herbal supplements, protein and amino acid supplements, and prebiotics & probiotics dietary supplements.

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Focus on Packaging Techniques to Tackle Counterfeiting – A Key Trend

As per a revelation by the Association for Packaging and Processing Technologies, the practice of counterfeiting has been increasing at an alarming rate. When it comes to products like nutraceutical supplements, which are consumed by a large demographic, integrity of the product becomes exceedingly vital and uncompromisable.

The practice of counterfeiting can dent consumer confidence with respect to a product, posing major challenges for the manufacturing companies. Hence, the manufacturers are resorting to advanced packaging techniques including anti-diversion codes, hologram-enabled authentication, and invisible inks to help the customers identify the authentic products. Persistent focus on advanced packaging formats and techniques is also poised to aid manufacturing companies in terms of healthy market sustenance amidst cut-throat competition.

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Softgel Remains Highly Preferred Form, Popularity of Capsules and Tablets to Grow

Fact.MR studied demand-supply scenario of different forms of nutraceutical supplements available. The study reveals that demand for the softgel form of nutraceutical supplements remained higher in the past few years and the status quo will be maintained in the coming years. In 2019, demand for softgels is projected to generate revenues worth over one fourth of the global revenues.

Owing to the superiority in delivery format and enhanced bioavailability, demand for softgels will continue to grow steadily in the future. Liquid is another form which is highly preferred by consumers for nutraceutical supplements intake. Fact.MR finds that demand for liquid will closely follow softgels in the coming years.

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About Fact.MR

Fact.MR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized market research reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that’s why we publish multi-industry global, regional, and country-specific research reports.

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