Alkyl Polyglucoside Market: APG Widely Used in Personal Care Industry

Rockville, USA, 2019-Mar-14 — /EPR Network/ — Growing demand from homecare and laundry detergents industry will drive the alkyl polyglucosides market to over 973,000 tons in global sales by 2028, finds a new study. The broader trend towards greener substitutes continues to boost the use of alkyl polyglucosides as the preferred industrial surfactants.

Global demand for alkyl polyglucosides is also riding on the coattails of the broader shift towards sustainable and eco-friendly surfactants. The preference for sugar surfactants continues to be greater than bio-surfactants, owing to issues with foam quality, appearance, and shelf life. Sugar surfactants have optimal cleaning efficiency and low irritability, which has given a fillip to adoption in several end-use industries. Sensing the opportunities and evolutions in demand, manufacturers are focusing on launching novel sugar-based surfactants.

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Bio surfactants of vegetable origin, when used as co-surfactants, are typically incompatible with polymer additives and other synthetic surfactants. As compared to sugar surfactants, bio surfactants face limitations associated with shelf life, stability, foam quality, and appearance. In addition, sugar surfactants are ecofriendly and non-toxic, fuelled their use and production, which consequently has provided a wide scope for growth of alkyl polyglucosides market.

Given the significant proliferation of personal care products such as shampoos, the demand and adoption of alkyl polyglucoside is expected to witness a steady growth path during the period of forecast. Alkyl polyglucoside is largely used in shampoo formulations as they provide high foaming and cleansing properties that offer better soil and solid removal and are scalp and skin friendly. Owing to their cost efficient manufacturing and aforementioned benefits, players involved in manufacturing of personal care products are opting for alkyl polyglucosides in their products, which is anticipated to fuel the demand for alkyl polyglucoside during the assessment period.

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In addition, sustainability being the core focus, demand for sustainable solutions amongst consumers has risen, and has been recognized due to regulatory initiatives such as RSPO (Roundtable on Sustainable Palm Oil) and DfE and new GHS (Globally Harmonized System) standards. This trend is expected to further the adoption of alkyl polyglucoside across various end use applications, them being nonionic plant-derived biodegradable surfactants.

The report finds that overall surfactants market remains highly fragmented, on account of product maturity and presence of a large number of players. The foray of niche suppliers who have launched specialized products in the market has further led to fragmentation in the market. While AkzoNobel, BASF, Clariant, Huntsman, and Stepan are among the leading players in the European market, BASF, Stepan, and Huntsman have a strong presence in the US.

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