Abhicarya Will Help And Improve The Conditions Of Rural Artisans By Ecommerce Module: Pankaj Chaudhary(Founder/CEO)

DELHI, 2019-Mar-12 — /EPR Network/ — It has been 65 years of India’s Independence but if somebody gets chance to question the people, “Are you independent?” to an artisan of this country, what will be his reply? India has a lengthy and unique history of art, with numerous native crafts and practices handed down across generations of artisan communities. Regrettably, several of these artisans nowadays face a brawl for survival, contending against the cheap, speedily produced merchandises of the contemporary age. It is time, the contemporary industry facilitated these artisans claim their equitable share of the global market. It is quite evident that India’s principal need to completely leverage the demographic dividend is to generate jobs and to create them close to where the rural populace lives. Getting the youth of rural India to the metropolises for jobs is not moderately the finest way to get them profitably employed. Economic prospects need to be taken to trivial towns and villages. Creating opportunities without deracinating the youth from their location is conceivably the superlative way to create sustainable and socially pertinent solutions for India today. India has approximately 3,000 exceptional arts & crafts, several of which are as old as Indian civilization itself and are a personification of India’s intellectual and aesthetic properties. They have the potential to be revived relatively speedily, leveraging and acclimating prevailing skills to suit both traditional and contemporary markets. The founders of Abhicarya believed this to be the best approach and set off to get it done via their ecommerce ventures!

About the Founder of Abhicarya

Pankaj Chaudhary is the Founder/CEO of the company and he belongs to Gorakhpur, Uttar Pradesh. He is having very embellished degree from the tech world i.e. he is a mechanical engineer form UPTU but is dream was to work in internet marketing. After so many skirmishes, he joined the E-commerce company and started mentoring himself in the arena of E-commerce and after 4 years of experience, he decided to set off for ABHICARYA. At this young age, countless individuals are thinking about the job change with improved salary hike, but he is looking for his dream ABHICARYA to be recognized. He says, “I am always having a predisposition towards entrepreneurship, working on social problems and assisting others has always been my spot-on calling.”

The strategies that Abhicarya adopt

Abhicarya is directed up with the earnest goal to offer economic upliftment of the artisans that are involved in conserving the heritage of the handicrafts commerce in India. The team of Abhicarya traveling in rural and outer zones of India in search of finest artisans so they can get the platform by Abhicarya and let the antique traditional artisans to know their extensive talent in the easiest way and bid employment to rural India. Contemplating the customer base is an urban class; all the merchandises are sold on an online portico, under the store Abhicarya Lane by name Abhicarya, its existence at Amazon, Flipkart, Paytm, Ebay any several others are coming. Abhicarya doesn’t employ any artisans, they rather outsource the merchandises which are exceptional and possess a higher market demand.