Leave-In Conditioner Market Projected to Discern Stable Expansion During 2018 to 2028

Posted on 2019-05-22 by Mark Hub in Retail // 0 Comments

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FactMR has actively published a new research study titled “Leave-In Conditioner Market Projected to Discern Stable Expansion During 2018 to 2028 | Key Players are Bumble & Bumble, Paul Mitchell, The Body Shop, etc.” to its broad online database. This assessment works to discourse the major trends, opportunities and drivers motivating the leave-in conditioner market during the period from 2018-2028. The insights structured for presenting the target market are procured from both primary research and secondary research, and are utilized for validation that is valuable to investors, manufacturers and new entrants. As per research findings, the global leave-in conditioner market is expected to showcase impressive growth at 3% CAGR during the period until 2028.

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Leading Brands Emphasize Potential of Virtual Reality Tools for Optimized Operations

The leave-in conditioner market portrays hegemony of the top 6 players holding a significant percentage of the overall market share. Sensing the radical consumer shifts and evolving preferences, the leading manufacturers are forging ahead with their plans of effective product innovations & advancements. Moreover, the key brands are also exploring the application scope of virtual reality tools beyond new product launches, saving production costs, and reducing production downtime, unlike the traditional methods making use of physical store mock-ups.

Unilever, a leading player in the leave-in conditioner market, made an official announcement of the completion of its acquisition of Living Proof Inc, a leading company developing premium hair care solutions via breakthrough science, in 2017. This acquisition was aimed at curating innovative and high-quality hair care products that offer the best results.
L’Oréal S.A., a key player in the leave-in conditioner market, launched ‘Botanicals Fresh Care’, a new hair care line, in 2017 in Germany, UK, and France. This exclusive hair care line was launched by the company to tap into the growing fad for natural products via green offerings along with ingredient transparency, which will help the consumers make well-informed purchase decisions.
Herbal Essences, a hair care brand by the Procter & Gamble Company (P&G), entered into a strategic collaboration with the Royal Botanic Gardens in 2018. This collaboration was aimed at using advanced botanical science for the company’s exclusive shampoos and conditioners.

Consumer Preference for Leave-in Hair Treatments & Masks Fuelling Investments

Growing perceptions of healthy scalp being the key to shiny and lustrous hair are translating into high-levels of consumer interest in scalp care products. This has further led the demand for scalp care products among consumers who eye restoring health of their hair, while amplifying the strength and elasticity characteristics. With the rising popularity of leave-in treatments & masks for hair protection and nourishment, sales of leave-in conditioners are taking off for use after shampoo. The adoption of leave-in conditioners is substantially high among women falling in the age bracket of 20 to 30 years, on account of high focus on self-grooming. Additionally, fast-paced lifestyle of consumers has led the demand for new products that facilitate easy and quick management of hair and hygiene. This, in turn, is creating sustained opportunities for brands to reap sizeable profits.

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The hair care industry is witnessing a growing demand for vegan and cruelty-free products, and the brands have been responding accordingly. Apart from concerns related to health & safety, consumer demographic supporting the ‘vegan & cruelty-free’ trend is seeking products that are environmentally-responsible. Leave-in conditioners comprising of natural substitutes, such as plant-based and mineral-based ingredients, are becoming immensely popular. Subsequently, the key leave-in conditioner brands are proactively eliminating animal testing from their production procedures to enhance their product positioning and boost sustainable sales.

Manufacturers Target Diverse Needs via Novelty Leave-In Conditioners

Majority of consumer groups tend to choose hair care products that align well with their concern, leaving ample opportunities for brands to capitalize on. For instance, the consumer group concerned about split ends, frizzy, and rough hair will tend to show higher preferences for leave-in products offering deep moisturization and conditioning. Brands offering leave-in conditioners will have to understand the ever-evolving needs of diverse consumer segments and offer novelty products developed on similar lines. By introducing new and distinguishable products, manufacturers can seamlessly address the appearance-oriented requirements of various consumer groups, keeping the consumers engaged with the brand on a regular basis.

Leave-In Conditioner Market- Research Methodology

A cohesive and extensive research approach has been used for garnering all the useful insights for the leave-in conditioner market report. The research methodology used for leave-in conditioner market has been conducted in two different phases- primary and secondary. The primary phase of the research methodology for leave-in conditioner market report offers details obtained via interviews and in-person interactions with industry experts of leave-in conditioner market. The secondary phase of the research methodology for leave-in conditioner market mostly consists of information garnered from publications, journals, articles, official press releases, and other credible sources.

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