Corona Electric Beach Celebrates 8th Anniversary of Iconic “Beats Meet the Beach” Music Series

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Jamie Paris

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Corona Electric Beach Celebrates 8th Anniversary of Iconic

“Beats Meet the Beach” Music Series

2019 marks the 8th year of Corona Electric Beach nationwide tour in partnership with festival pioneers

LOS ANGELES, 2019-May-23 — /EPR Network/ — Corona Electric Beach, an iconic EDM-centric pop-up experience, celebrates the 8th year of its “Beats Meet the Beach” nationwide sponsorship of festival pioneers, including Electric Daisy Carnival and Spring Awakening Music Festival.

Corona Electric Beach is the first pop-up experience of its kind, bringing forth the ability to deliver the beach anywhere with over 80 tons of beach sand, palm trees and wood decor elements creating an authentic beach setting that brings the Corona experience to life. Corona Electric Beach provides an immersive experience amid the latest sounds in EDM performed by leading DJs within the EDM space, including: Kayzo, A-Trak, Claptone, Gorgon City, and many more.

“The Corona brand is your passport to a place where you can set aside your worries, be present in the moment, and enjoy life – and that very much matches the festival appeal consumers are gravitating to. We want guests to walk away and consistently associate Corona with a fun, premium experience,” said Corona Director of Brand Marketing Alex Schultz. “We saw an opportunity to bring the Corona experience to life and reach consumers during a key beer drinking occasion. By scaling the in-venue activations to multiple markets it allowed Corona Electric Beach to have a national presence, providing the perfect segue into larger scale EDM festivals.”  

Corona Electric Beach launched in 2011 and has catapulted into success since its first series of events featuring Audien, Ummet Ozcan, Mat Zo, and The Chainsmokers. Over the past eight years, Corona Electric Beach has developed a platform and community that caters to and unites multicultural Millennials through EDM. Corona Electric Beach hosts pop-ups throughout the entire year inclusive of EDM festivals across the U.S.

In addition to its versatility and ability to bring music and the beach anywhere,

Corona Electric Beach’s ‘Road-to’ series in partnership with Electric Daisy Carnival and Spring Awakening Music Festival allows consumers to enjoy an exclusive preview of the music and talent leading up to each respective festival. The series also hosts a national DJ contest that provides aspiring talent a chance to play at the CEB festival stages and an ultimate festival fan flyway to Electric Daisy Carnival in Las Vegas, NV and Orlando, FL.

This year, Corona Electric Beach will be present at the largest EDM festivals across the country, including:

• Electric Daisy Carnival Las Vegas (May 17th – 19th)
• Spring Awakening Music Festival (June 7th – 9th)
• HARD Summer Music Festival (August 3rd – 4th)
• Breakaway Music Festival Columbus (August 23rd – 24th)
• Electric Daisy Carnival Orlando (November 8th – 10th)

Corona Electric Beach has headlined prominent DJs, including: Audien, Chris Lake, Chromeo (DJ Set), Claptone, Destructo, Duke Dumont, Elephante, Ekali, Gorgon City, Gryffin (DJ Set), Illenium, Justin Martin, Kayzo, Lee Foss, Matoma, Mercer, Ookay (DJ Set), Party Favor, Sam Feldt, SAYMYNAME, Shiba San, Snails, Thomas Jack, Yultron and many more. Corona Electric Beach also creates opportunities for aspiring DJs to play on a big stage through its “Battle For The Beach” contest.

For more information and for all things Corona Electric Beach, please visit www.CoronaElectricBeach.com.

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About Corona Electric Beach

Experience all the fun in the sun with Corona Electric Beach featuring world-renowned DJs. Traveling across the US and partnering with festival pioneers, Corona Electric Beach (CEB) is where “Beats meet the beach.”

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About the Corona Brand Family

The Corona brand family is home to Corona Extra, Corona Light, Corona Premier, Corona Familiar, and in 2019, the national launch of Corona Refresca- the first FMB to join the lineup. Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Corona Extra continues to be the No. 1 most loved brand among Hispanic and total population drinkers ages 21-54 and has been helping consumers “Find their Beach” in the U.S. since 1981. The Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company.