Electric Grill Market: Consumer Demand for Convenience Fuelling Connected Electric Grill Development

Rockville, USA, 2019-Jul-04 — /EPR Network/ — With the growing number of outdoor events such as camping, parties, and social gatherings, individuals prefer supplementing meals with grilled food products and barbeques. As preference for grilled food products continues to remain prominent among individuals in various countries, demand for the electric grills is likely to intensify over the years. Banking on the growing requirements and preferences of the customers, leading companies are focusing on incorporating novel features in the electric grills that enable the end users to cook grilled products quickly and effectively.

Fact.MR’s study estimates nearly 1,730,000 units of electric grills to be sold worldwide by 2028-end. Growth of the barbecuing and grills industry has remained steady over the past few years, post-recovery from weak economic impact on account of housing market collapse. However, with renewed growth of the residential sector, demand for grills will surge underpinned by rising GHDI of consumers in developed and developing nations.

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Future of the electric grill market is likely to rely on meat thermometers and grill tongs of Millennials, as consumers between the age-group 25 and 35 are more likely to purchase grills, says a recent Fact.MR study. Grill and relevant accessories are set to perceive a rapid demand growth, with consumer preferences shifting toward high-end, feature-intensive grills. With the trend toward cookouts gaining popularity among young adults worldwide, grill sales are likely to surge significantly, thereby influencing the market for electric grill.

Electric Grill Market: Indoor Applications Continue to Spearhead with Bulk Value Share  

Indoor application of electric grills will continue to spearhead the market with over three-fifth value share. As electric grills depend on electricity as their source for heating grill plate, restrictions pertaining to apartment barbecuing, such as in gas and charcoal grills, are alleviated. Indoor use devoid of smoke issues is a key advantage of electric grills which has been driving their demand among consumers since their emergence. In a bid to leverage the indoor application’s dominance, electric grill manufacturers are offering various modalities such as countertop designs for permanent kitchen placement.

A promising future has been envisaged for the barbecuing and grilling industry in North America by Hearth, Patio and Barbecue Association (HPBA). HPBA states approximately 30% consumers to utilize grills or smokers, which in turn has led grilling to gain immense traction as year-round passion in the region. Passion for taste and flavor in foods is likely to demonstrate rising vigour in North America, implying positive prospects for barbecuing & grilling industry. Barbecuing has become more of an inherent part of consumers’ lifestyle in the region.

HPBA states that over one-third consumers in North America eye on purchasing new grill, with electric grills accounting for nearly 10% of the overall grill sales. Although holding a relatively lower share in the industry, electric grills are expected to witness increased demand in the near future in light of their indoor use convenience and energy-efficient attributes. This will significantly influence future growth of the electric grill market in North America.

Electric Grills Perceive Increased Demand in North America, as Future of Grilling & Barbecuing Remains Positive

The Hearth, Patio & Barbecue Association (HPBA) foresees a promising future for the barbecue industry, with nearly 30%of North America’s consumers estimated to use their smoker or grill. Grilling is gaining widespread momentum as a year-round passion. In North America, barbecuing is no longer deemed as leisure activity, but an integral part of consumers’ lifestyle. Passion for flavorful foods is further likely to trace an upward graph in the region, implying a bright future for grilling & barbecuing industry.

Survey from HPBA states that over one-third consumers in North America eye on purchasing new grill, with electric grills accounting for nearly 10% of the overall grill sales. Although holding a relatively lower share in the industry, electric grills are expected to witness increased demand in the near future in light of their indoor use convenience and energy-efficient attributes. This will significantly influence future growth of the electric grill market in North America.

The report also offers with important information and an accurate analysis related to the impact of the growth of identified segments in the electric grill market, which can benefit the investors and stakeholders in making crucial business decisions. Detailed insights offered in the report highlight various segments that include application, pricing, distribution channel, cooking area, product type, end use, material type, and power rating, and region.

Notable Developments in Electric Grill Market

  • The new Thermal Electric outdoor grill by Thermos Co., which features vacuum-insulated double-walled metal dome for heat retention and energy efficiency, has gained widespread recognition in light of its unique design. Special super-charged, non-stick electric grid incorporated in this electric grill exerts heat faster and evenly, devoid of hot spots, flames or cold spots. Heat, moisture, and flavor sealed by the dome enables meats on the grill to be smoky-tasting and juicy.
  • When exiled to a space where gas and charcoal are prohibited, electricity is the last resort for consumers who seek savoring grilled food. However, a large portion of electric grill development in the past feature low-voltage that impart low power and do not meet grilling requirements completely. Weber has now produced an electric grill post-considerable development efforts, which is capable of achieving temperature over 600 °F. Highly-efficient design of Weber’s new electric grill offers heat faster, and facilitates grilling process by reducing recovery time.

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