Web Content Management Market Dynamics Trends, Segmentation, Key Players, Application And Forecast

Posted on 2019-07-24 by P&S Intelligence in Software, Technology // 0 Comments

Web Content Management Market

Web content management market is expected to reach $11,035.4 million by 2023, according to P&S Intelligence.

The market growth is buoyed by increasing demand for digital marketing solutions, multi-channel customer experience management, and increasing adoption of customer engagement strategies by business organizations.

Insights into the market segments

The WCM solution category held a larger share of over 70% as compared to service category in the market in 2017. The key factors contributing to the growth of the market include increasing spending on digital marketing platforms for promotion of products and related brands; and increasing number of internet users in the Europe and APAC regions.

Based on solution, the digital marketing management category held the largest share in the WCM solution market, accounting for nearly 29% share in 2017. Rise in spending on digital marketing by organizations; and growing demand for digital marketing management in hospitals, and media & entertainment are the key factors contributing to the growth of this category. Further, it has been recorded that North America invested more in digital advertisement, followed by Asia and Europe.

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Market Segmentation by Type

· Solution

o Digital marketing content management

o Web experience management

o Mobile & social media content management

o Digital asset management (DAM)

o Web creation & editing tools

o Content analytics

· Service

o Training & Support

o Implementation

o Consulting

The substantial increase in demand for digital marketing solutions is one of the key factors driving WCM market growth. The growing demand for digital marketing influenced vendors to provide various solutions including web analytics and social media integration. Business organizations are taking into consideration customer experience management to integrate their multifaceted websites which requires WCM solutions to supplement multi-channel and digital marketing. Hence, increase in demand for digital marketing is driving web content management market growth.

The intensity of rivalry among players in the web content management market is moderate. In the recent past, product launches, partnerships, and client wins have been the major activities in the WCM market. SDL plc, a key player in the market has been focusing on partnerships and collaborations to strengthen its market position. OpenText Corporation, another key player is winning contracts related to content management solutions. While, Adobe Systems Incorporated and Sitecore Corporation are other key players focusing on these developments.

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Some of the other key players operating in the market are Oracle Corporation, International Business Machines (IBM) Corporation, Open Text Corporation, Adobe Systems Incorporated, SDL plc, Acquia Inc., Episerver Inc., Microsoft Corporation, Episerver Inc., and Rackspace US Inc.

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