Badminton Shoes Market, Growth Opportunities & Technology Developments by 2028

Posted on 2019-09-26 by Mark Hub in Retail // 0 Comments

In Brief

Badminton shoes market exhibited growth at an impressive CAGR of over 7% from 2013 to 2017. This growth can be ascribed to the fact that badminton ranks among the most popular sports in the world by participation.

Global demand for badminton shoes is likely to reach new heights and exceed US$ 2,800 Mn in 2019, owing to ever-increasing popularity of racquet sports, including badminton.

Demand for badminton shoes with rubber soles will continue to outgrow other types, with global demand estimated to exceed US$ 1,900 Mn in 2019.

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East Asia will continue to be the leading market for badminton shoes, with China spearheading demand. Asians actively pursuing badminton as a recreational sport, hobby, or profession is fuelling the growth of this regional market.

With badminton being one among the chief sports, East Asia is likely to emerge as a high growth market for badminton shoes over the assessment timeperiod.

What are the Key Growth Drivers of Badminton Shoes Market?

Tremendous growth in popularity of racquet sports, such as badminton and tennis, in the past decade continues to be a key driver of badminton shoes market.

Consumers, especially professional badminton players, are on a continuous lookout for modern lightweight & well-cushioned badminton shoes offering unmatched flexibility. This, in turn, is likely to boost growth of badminton shoes market during the forecast period.

Growing focus on use of high-end manufacturing technologies and advanced materials is likely to translate into a massive influx of new products with upgraded attributes. This, in turn, is likely to provide a significant impetus to growth of badminton shoes market.

Increasing availability of affordable badminton apparel and accessories is encouraging consumers from all income groups to make significant purchases. With consumers willing to increasingly invest in high-quality badminton accessories, badminton shoes market is estimated to witness strong year-on-year gains throughout the forecast period.

What are the Key Challenges for Growth of Badminton Shoes Market?

The badminton shoes market has witnessed a sudden advent of regional manufacturers, who develop counterfeit products with logos of well-established brands and sell them for cheaper prices. This, in turn, is making badminton shoes market an unorganized landscape, wherein the leading players are facing stiff competition from these regional manufacturers and their counterfeit products.

Though professional badminton players seek sport-specific accessories for better results, badminton enthusiasts and beginners pursuing the sport for mere recreation are less likely to spend on badminton- specific footwear and might settle with general purpose sports shoes. This, in turn, is foreseen to continue as a key barrier to adoption of badminton shoes.

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Badminton Shoes Market- Competitive Landscape

In 2018, Yonex Co., Ltd. – a leading manufacturer of sporting equipment for golf, tennis, and badminton- made an official announcement of the release of its lightest badminton shoe, namely ‘POWER CUSHION AERUS 3’ of around 270 grams. This badminton shoe by Yonex can exceptionally absorb the after-impact of badminton footwork whilst offering unmatched flexibility and comfort to the player. This new product not only claims of offering enhanced resilience and shock-absorption, but also promises improved elasticity and agility.

In 2018, Puma SE joined hands with Havas Media, a leading media division of the marketing & communications arena of the Havas group. This is a part of the company’s ‘over-arching strategy’ to introduce major reforms in its marketing approaches, which, in turn, will help in boosting brand-customer interaction and driving sales growth.

In 2018, Lotto Sport Italia- a key manufacturer of causal and sporting clothing and footwear- launched one of the uniuque technologies of the company, namely ‘AMF – Adapto Memory Foam’ campaign in Bangaladesh. As per this campaign, customers making purchases of Lotto shoes worth Tk1500 form any of the flagship stores owned by the company will also get a pair of AMF shoe insole as a gift. This campaign was run by the company with a sole objective of reaping profits via value-added offerings.

Badminton Shoes Manufacturers Center on Incremental Innovation to Maintain a Competitive Edge

With badminton shoes market being a fairly competitive landscape, market players are centering on product innovations to drive profitability. One of such innovation types being focused on by manufacturers of badminton shoes is incremental innovation, as it entails minimum risk and offers impressive outcomes.

As per the incremental innovation paradigm, manufacturers are introducing a series of improvements or upgrades in their core competencies or existing product lines. For instance, apart from the regular rubber and non-marking soles, manufacturers are offering advanced non-marking soles with hexagon grip that will help the footwear make firm connection with the ground. In addition, manufacturers are also making use of advanced mesh technologies and integrating the same in badminton shoes, which provide improved flexibility and breathability to the players.

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