Brick Carton Packaging Market Projected to Expand at a Staggering CAGR of 4.4% During 2018 to 2028

Rockville Pike, United States, 2019-Oct-10 — /EPR Network/ —The brick carton packaging market continues to be a fragmented landscape, with Tier III companies accounting for over 60% revenue share of the global revenues. Fact.MR’s new study on the brick carton packaging market opines global demand to surpass 4,000,000 tonnes by 2028-end, equaling nearly US$ 11 Bn in revenues.

The brick carton packaging report covers all the trending innovations introduced in the brick carton packaging market that are marking the future progress of the packaging landscape. Fact.MR research shows that beverage segment in the brick carton packaging market is estimated to dominate the global demand and account for over 55% of the total sales volume by the end of the assessment period. Owing to the growing demand for beverages, in particular, dairy beverages, the report projects 1.5x growth of the beverage segment in the brick carton packaging market through 2028. Food segment is expected to follow suit while accounting for over 35% of the total sales volume by 2028 end.

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Focus on Efficient Handling and Affordable Transportation Fueling Adoption of Smart Brick Carton Packaging

Innovations in the packaging industry continues to be centered on lowering the transportation and direct product costs. Currently, brick carton packaging market is clearly dominated by paperboard material where cartons’ lightweight enables easier transport, in turn, saving significant investment in outbound distribution. The compact and stackable brick carton packaging enables the retailers to achieve faster shelf replacement, efficient use of retail shelf space and minimum waste handling. Further, the smart shapes of the brick carton packaging aid in efficient palletization by enabling stacking of a higher number of cartons in warehouses. The penetration of smart brick carton packaging is likely to witness an increase over the course of the assessment period.

‘Billboard Effect’ to Maximize Shelf Impact: A Pervasive Strategy in Brick Carton Packaging Market

To increase shelf visibility and overall sales, manufacturers are using the ‘billboard effect’ to maximize their shelf appeal. As major purchase decisions are made in store, maximizing shelf impact directly influences overall sales. Brand names on all sides of brick carton packaging with high-quality printing assists manufacturers in the achieving the billboard effect. In addition, digital printing is gaining traction in the brick carton packaging industry as attractive color patterns and different finishes assist brand owners in capturing higher consumer traction as compared to analog processes.

Brick Carton Packaging Market Players Invest in Equipment Innovations to Expand Production Efficacy

Substantial demand for brick carton packaging has encouraged equipment innovations to enhance the speed and overall output of the packaging. The versatility of packaging equipment has assisted manufacturers to accommodate the demand for a wide variety of shapes and closure types available in the brick carton packaging market. Equipment innovations such as automation, user-friendly human-machine interphase (HMI), toolless equipment, self-learning, self-monitoring and robotics have, in turn, increased the precision, speed and overall production.

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The increasing popularity of flexible packaging and preference for single-serve pouches is likely to confine the adoption of rigid or semi-rigid packaging such as brick carton packaging in the coming years. However, stakeholders in the brick carton packaging market are engaged in adopting advanced packaging equipment and printing technology and introducing novel packaging solutions. Amcor has recently introduced the Sunshine print effect in its folding cartons to deliver a premium brand look. The unique print technology are used is cost effective and delivers design flexibility. SIG has recently initiated a partnership with Zapper, one of the world’s leading developers and providers of augmented reality (AR) to increase interaction and engagement with brand’s carton packs. Elopak has recently launched Arla Food’s Natural Brown Board cartons with effective printing and sustainable packaging.

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