Natural Alternative Sweeteners Market SWOT Analysis, Growth Driving Factors, and Industry Share

The global natural alternative sweeteners market is expected to display higher growth rate in the upcoming years. Rapid surge in the market is credited to the rising demand for low-calorie & organic sweeteners and increasing number of diabetic patients worldwide. Growing prevalence of chronic diseases is the key industry trend fostering the growth of stevia sugar market in the past few years. Globally, market is predicted to generate massive revenue over the forecast period, providing numerous opportunities for industry participants to invest in research and development of natural alternative sweeteners.

Rising health consciousness among younger population across the globe is expected to fuel the growth of natural alternative sweeteners market over the forecast period. Additionally, growing prevalence of lifestyle related diseases such as diabetes; particularly in geriatric population in both developed and developing economies is predicted to boost market growth in the upcoming years. Increasing preference towards low calorie food and confectionery items from developed economies is further solidifying market position in the recent years as well.

Varying food preferences and changing life style are considered as one of the prominent factors responsible for market expansion in the last couple of years. Growing demand for sugar-free chewing gum and confectionery items are also propelling market growth, in the recent years. Moreover, growing oral care and cosmetics sector in the Asia-Pacific region is anticipated to foster demand for natural alternative sweeteners over the next seven years. Increasing use of stevia sugar for production of confectionery, biscuits, chocolates, and other baking products is expected to drive the growth of natural alternative sweeteners in the upcoming years.

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The natural alternative sweetener market is broadly categorized into major segments based on the product type such as stevia sugar, coconut sugar, raw honey, blackstrap molasses, monk fruit, maple syrup and xylitol. Stevia sugar segment is growing rapidly in the market with substantial revenue generation in the last few years. Growing popularity of stevia sugar segment is attributed to the increasing product penetration and easy availability.

The natural alternative sweetener market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in implementation of latest technologies in food & beverages industry, surge in number of research & development activities and existence of well-established manufacturing infrastructure in the region. In European region, Germany, France, and United Kingdom are projected to witness steady growth over the coming years.

Asia-Pacific region is estimated to hold a major share in the natural alternative sweeteners industry with massive growth in forecast period. Countries such as India, China and Singapore are leading the Asia-Pacific market with strong economic growth, rising number of diabetic patients, changing food habits, rising disposable income, and significant investment by leading industry players considering potential growth opportunities in the region.

The key players in the natural alternative sweeteners market are Cargill Inc., GLG Life Tech Corp., Zydus Wellness Ltd., Archer Daniels Midland Co., Merisant Worldwide, Inc., Hermes Sweeteners Ltd., Imperial Sugar Co., Herbevodia and Stevia Corp., and Naturex and Pure Circle Co.

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