How will COVID-19 impact Web Content Management Market?

Posted on 2020-04-10 by MarketsandMarkets in Semiconductors, Software, Technology, Transportation & Logistics // 0 Comments

Northbrook, USA, 2020-Apr-09 — /EPR Network/ —We salute industry experts helping companies survive and sustain in this economic pandemic; they are working day and night to help companies take rapid-decisions by finding

Covid Impact on Web Content Management Market, growth/decline in product type/use cases of Web Content Management Market due to cascaded impact of Covid 19 on Extended Ecosystem.
How top 50 companies in Web Content Management Market are making rapid shifts in their strategies as we speak here.
Outside-in view of top 50 companies client and client’s clients shifting short-term priorities

Speak to Our Analyst to analyse how COVID-19 is impacting your clients and your client’s clients @ https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=255522685

The report “Web Content Management Market by Solution (Digital Marketing Management, Mobile and Social Content Management, and Web Experience Management), Service, Deployment Type, Organization Size, Vertical, and Region – Global Forecast to 2025” is expected to grow from USD 6.0 billion in 2020 to USD 13.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period. The increasing need to reach targeted customers, enhance digital experiences, and increase revenues are factors expected to boost the adoption of the WCM solutions. With an increase in the adoption of cloud-based WCM solutions among Small and Medium-sized Enterprises (SMEs), the WCM market is expected to gain traction during the forecast period

By vertical, the retail and consumer goods vertical to grow at highest CAGR during the forecast period

In this highly competitive market of retail and consumer goods, brand positioning is the key to higher revenues. This is a highly customer-centric industry that requires high-quality content delivered on various platforms, such as web, social media, email, and electronic devices. Many retailers and consumer goods companies are leveraging the internet by launching their eCommerce sites. This is an effective way to increase the ROI due to the absence of physical stores. eCommerce platforms require high-quality content that should be uniform across platforms. Expectations of customers from this industry are higher due to the competition. The retail industry has access to customer data, which is further used for promotions, marketing campaigns, and targeted ads. The data acts as the fuel for increasing revenue. The WCM system drives traffic, which increases sales and brand awareness. The WCM is also implemented for feedbacks from the customers and writing blogs of the products. The WCM is used for advanced web analytics, which includes time surfed in the site, which product attracted the customer, and which area of website was visited the most. This helps in the advertisement of certain products, which aim to influence the customer to make a purchase. The proper planning and execution of digital marketing campaigns can also be done by WCM systems. Search Engine Optimization (SEO) improves organically with proper digital marketing.

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The cloud deployment type to hold a larger market size as well as the fastest CAGR during the forecast period

The cloud deployment type is expected to dominate the WCM market during the forecast period. Organizations from various industries are adopting cloud-based WCM solutions. They offer benefits such as scalability, reduced operational costs, less upfront cost, and improved business agility. The cloud-based WCM solutions also integrate with other marketing tools, such as CRM and marketing resource management tools. This gives the benefit of an overall cost-effective marketing solution, which is used to reach the targeted audience worldwide. The organizations can easily plan, build, and execute the marketing strategies due to an easier integration to marketing tools and other third-party applications. Moreover, cloud deployment also gives easy access to the digital content irrespective of the location. Mostly, SMEs consider cloud-based WCM solutions, which is an integrated marketing package.

Market Players

Key market players profiled in this report are IBM Corp. (US), Adobe Inc. (US), OpenText Corporation (Canada), Oracle Corporation (US), Microsoft Corporation (US), Progress Software Corporation (US), Upland Software Inc. (US), SDL plc (UK), Sitecore (US), Crownpeak (US), Acquia (US), Episerver (US), Rackspace Inc. (US), e-Spirit (US), Percussion software (US), Kentico (Czech Republic), Angler Technologies (India), Contentful (Germany), HCL Software (India), and MODX (US).

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