Gluten-free Products: Health benefits and adoption of special dietary lifestyles and free-from foods driving the market growth

The global gluten-free products market size is estimated to account for about USD 5.6 billion in 2020 and projected to reach a value of nearly USD 8.3 billion by 2025, growing at a CAGR of 8.1% from 2020 to 2025. The gluten-free products market is driven by factors such as increased diagnosis of celiac diseases and rising adoption for special dietary lifestyles & free form food products. Also, increasing availability of gluten-free products in organized retails is expected to propel the growth of this market in the coming years. However, high cost of gluten-free products compare to conventional gluten-containing products is hampering the market growth.

End consumers prefer conventional stores as a major part of their shopping habits, owing to ease in accessibility, along with being relatively economical and optimal. This has resulted in their increased popularity and preferred destination for navigating through a range of gluten-free products. Thus due to easy accessibility conventional stores has the highest growth rate in the forecast period.

The key players in the gluten-free products market include The Kraft Heinz Company (US), The Hain Celestial Group Inc (US), General Mills (US), Kellogg’s Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Big OZ (UK), Alara Wholefoods Ltd (UK), Norside Foods Ltd (UK), Warburtons (UK), Silly Yaks (Australia), Seitz Glutenfrei GMBH (Germany), Bobs Red Mill (US), Kelkin Ltd (Ireland), Amys Foods (US), Golden West Specialty Foods (US), and Prima Foods (UK).

The gluten-free products market also consists of SME’s and start-up players, which include Katz Gluten Free (US), Genius Foods (UK), Chosen Foods LLC (US), BFree (Ireland), Mickeys LLC (US), Rachel Pauls Food (US), Gee Free LLC (US), Fody Foods (Canada), Gluten-free Prairie (US), Gluten Free Cornwall (UK), Feel Good Foods (US), Canyon Bakehouse LLC (US), Barr Necessities (US), Avena Foods Limited (Canada), and Complete Start (US).

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