Key Players in the Bleaching Agents Market and Business Strategies Interpreted by Them

The bleaching agents market is estimated at USD 728.6 Million in 2018 and is projected to reach USD 953.8 Million by 2023, growing at a CAGR of 5.5% during the forecast period. The market size of bleaching agents includes both, the valuation of existing bleaching agents and incremental revenue year-on-year.

The global demand for bleaching agents is increasing significantly due to the rising demand for bread and bread-related products, growing urban population, increasing disposable income, and the technological advancements in flour quality assessment.

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The key players profiled in the bleaching agents market, which have a strong global presence, include BASF (US), Aditya Birla Chemicals (Grasim) (India), Evonik (Germany), Hawkins (US), Siemer Milling Company (US), Gujarat Alkalies and Chemicals (India), PeroxyChem (US), Solvay (Belgium), Supraveni Chemicals (India), Spectrum Chemicals (India), Engrain (US), and AkzoNobel (Netherlands).

The key players are focusing on strategic expansions in the bleaching agents market. For instance, in October 2016, Evonik expanded its hydrogen peroxide production capacity in Europe, along with investing in logistics, which enhanced the expansion of its business with smaller packaging sizes in Europe.

Solvay is one of the leading chemical producing companies and offers a wide range of products in diversified markets, globally. The company is a market leader in hydrogen peroxide. It offers products such as hydrogen peroxide, antioxidants & stabilizers, amines, calcium & magnesium derivatives, chlorine & derivatives, fluorine derivatives, peroxygen, phenols & derivatives, phosphorus derivatives, polymers, solvents sodium derivatives, silicium derivatives, and specialty chemicals.

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Evonik is one of the leading producers of high-quality hydrogen peroxide and services; it offers a wide range of innovative products to its customers, globally. It offers a wide range of peroxygen-based products and solutions such as hydrogen peroxide, peracetic acid, and HPPO (hydrogen peroxide to propylene oxide) plant technology to various industries. The company has a total capacity of more than 950,000 tons per year and is the second-largest hydrogen peroxide producer, globally.

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