Volume Up this SS21 with Melorra’s Puff Play Gold Collection

Bangalore, India, 2021-Aug-11 — /EPR Network/ — Melorra has made a name for itself in the fashion industry owing to its trendy and unique take on lightweight precious jewellery. As part of its weekly launch, the brand comes up with fresh designs on its website that are inspired by the ongoing style trend in the fashion market. The Puff Play collection by Melorra is one such jewellery range. Inspired by the Victorian period of romanticism, the balloons sleeves are mimicked in the Puff Play collection that consists of pure yellow gold jewellery pieces with balloon-like exaggerated structures on their surface. The entire jewellery collection is designed for casual and office wear daily looks for ladies who are looking for comfortable wear precious jewellery styles.

The Puff Play collection is at par with the ongoing changes in the fashion industry, with maximalist trends taking over the young generation slowly. As the SS21 season has progressed over this year, the current association of fashion with dramatic flair, leg-o-mutton, balloon-y bishop sleeves along with oversized, voluminous forms, the ‘larger-than-life’ theme came up in almost every fashion show. Melorra grasped the SS21 market trend and specifically grabbed the balloon-sleeve style to reflect in its latest collection launch. As per the designer of the Puff Play collection, the classic, age-old balloon puffed sleeves took over the SS21 as the shoulder adornment. She speaks, “Puffed sleeve styles are taking over the runways and women’s closet. Our team crafted this oversized exaggeration into a range of yellow gold jewellery with OTT balloon pieces for a seamless daily look.”

More About the Puff Play Collection

• With the mood for OTT and comfortable, relaxed attire, the Puff Play collection is launched as part of the exclusive Spring-Summer 2021 collection series at Melorra.
• All the new designs are available on Melorra’s website and offline experience centres.
• The range includes 60 spectacular designs made in high polished yellow gold (available in 18K and 22K gold) with exaggerated balloon-like structures on its surface. It includes several styles, such as earrings, rings, gold pendants, bracelets, necklaces, and bangles.
• The price range for the Puff Play collection starts from INR 23,000 and goes up to INR 3,11,000

Grab newly launched 18k gold necklaces from the Puff Play collection on Melorra: https://www.melorra.com/jewellery/18karat-gold-necklaces/