CRM software (customer relationship management software), sometimes referred to as sales force automation (SFA) software, helps businesses track and manage customer interactions in a single system of record. A CRM will record interactions between a business, its prospects, and its existing customers. CRM software is most commonly implemented in sales departments to act as the central hub for sales force automation, including contact, account, and opportunity management. CRM software is often delivered separately from other enterprise solutions, such as ERP systems, marketing automation software, and customer service software, but is often integrated with other business applications to facilitate an enhanced and coordinated customer experience.
The average price per user on a subscription CRM generally ranges from $30 to $80. While there are more premium or bare-bones CRMs that are either cheaper or more expensive than this, this will generally be the average price.
As per the Regional Research Reports, the estimated breakdown time for the return of investment (ROI) as of 2021:
- 24.5% of buyers see an ROI in 7-12 months
- 50% of buyers see an ROI in 6 months or less
- 5% of buyers see an ROI from 24-36 months
- 11% of buyers see an ROI in 13-24 months
- 7.5 %of buyers haven’t realized a full payback yet
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This report contains the market size and forecasts of CRM Software in the global market, including the following market information:
- Global CRM Software Market Revenue, 2018-2021, 2022-2030, (USD Millions)
- Global CRM Software Market Sales, 2018-2021, 2022-2030, (Units)
- Global top five CRM Software companies in 2021 (%)
Regional Research Reports has surveyed the CRM Software manufacturers, suppliers, distributors, and industry experts in this Industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global CRM Software Market Segment Percentages, By Deployment Model, 2018-2021, 2022-2030 (USD Millions)
- On-Premise
- Cloud
- Hybrid
Global CRM Software Market Segment Percentages, By Type, 2018-2021, 2022-2030 (USD Millions)
- Standalone CRM
- All-in-one CRM
Global CRM Software Market Segment Percentages, By End User, 2018-2021, 2022-2030 (USD Millions)
- Small Business
- Mid Market
- Enterprise
Global CRM Software Market Segment Percentages, By Application, 2018-2021, 2022-2030 (USD Millions)
- Customer Service
- Customer Experience Management
- CRM Analytics
- Marketing Automation
- Salesforce Automation
- Others
Global CRM Software Market Segment Percentages, By Industry, 2018-2021, 2022-2030 (USD Millions)
- BFSI
- Healthcare
- Energy & Utility
- IT & Telecommunication
- Retail & E-commerce
- Manufacturing
- Government & Defense
- Media & Entertainment
- Others
Global CRM Software Market, By Region and Country, 2018-2021, 2022-2030 (USD Millions)
Global CRM Software Market Segment Percentages, By Region and Country, 2021 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of the Middle East & Africa
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CRM Software Trends
Lead-to-account matching and routing
Lead-to-account matching and routing enable businesses to get a more comprehensive picture of leads and engagement within their account-based strategy and follow up with captured lead more quicker. This is a growing need in sales organizations as many businesses find it difficult to route leads quickly and often even find duplicate outdated leads within their CRM. Lead-to-account matching has powerful features that can identify duplicate leads and ensure that they aren’t imported into the CRM when there is already a pre-existing contact for the same person.
Artificial intelligence and CRMs
Automation of manual tasks can save workers tons of time in manual labor. There is even a different type of software for automating manual sales tasks called AI sales assistant software. AI sales assistants often work alongside other programs, integrate with an existing CRM software, or are sometimes even built within a CRM. AI sales assistants can automate manual tasks such as lead qualification and follow-up, pipeline management, forecasting, meeting scheduling, and data entry.
Key Market Trends & Statistics
- Global CRM software spending hit USD 52.3 billion in 2021
- Software-as-a-Service (SaaS) solutions are forecasted to account for 73% of the overall CRM
- The CRM software market is projected to be worth more than USD 100 billion by 2030
- The top 5 CRM software vendors accounted for over 40% of the total CRM software market share
- The largest vendor of CRM software is Salesforce, which is estimated to account for 20.1% of the CRM market share
Competitor Analysis of the Global CRM Software Market
The report also provides an analysis of leading market participants, including:
- Key companies CRM Software revenues in the global market, 2018-2021 (Estimated), (USD Millions)
- Key companies CRM Software revenues share in global market, 2021 (%)
- Key companies CRM Software sales in the global market, 2018-2021 (Estimated), (MT)
- Key companies CRM Software sales share in global market, 2021 (%)
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Further, the report presents profiles of competitors in the market; key players include:
- Salesforce.com, Inc.
- Microsoft Corporation
- SAP SE
- Oracle Corporation
- Adobe Inc.
- SugarCRM Inc.
- Zoho Corporation Pvt. Ltd
- Copper CRM, Inc.
- Insightly Inc.
- HubSpot
- Shape Software
- ActiveCampaign
- Freshsales
- Pipedrive
- SharpSpring
- Keap
- Thryv
- Pipeliner CRM
- Nimble
- Vendasta
- Nextiva
- Zendesk Sell (formerly Base)
- edrone
- Salesflare
- Creatio
Why do you need to purchase this report?
- Understand the market’s current and future in both established and emerging markets.
- Saves time on the entry-level research study as the report consists of considerable information focusing on development, size, key players, and market sectors.
- The report will provide a deep-dive segmental analysis of all key geography and all key countries across the globe.
- The most recent advancements within the market and information of the market leaders along with their market share and techniques.
- Current, Historical, and projected size of the market from both value (USD million) and volume (units).
- 3-months of analyst support, along with the Market Estimate sheet (in excel)
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Key Questions Answered in This Report:
- What will the market forecast and the growth rate from 2022 to 2030?
- What are the key trends and dynamics of the market?
- What are the top driving elements of the Industry?
- What are the obstacles developed to the market?
- Who are the leading companies with their market positioning share?
- How much can incremental dollar investment opportunities be witnessed in the market over the forecast period?
- Analysis of the companies and the market through SWOT, PORTER’s, and PESTEL study.
