Signage Market Poised for Growth at US$ 75.4 Billion by 2034, Driven by Digital Innovation | FMI

The global signage market is expected to reach US$ 75.4 billion by 2034, growing at a CAGR of 6.6% from a valuation of US$ 39.6 billion in 2024, according to a report by FMI.

Market Highlights:

  • Digital Signage Leads the Way: Digital signage is rapidly replacing traditional signage due to its versatility, real-time content updates, and ability to personalize customer experiences.
  • Shifting Priorities: Signage manufacturers are witnessing a growing demand for retail signage solutions compared to traditional business signage.
  • Innovation Takes Center Stage: Integration of IoT, automated content creation, and advanced technologies like VLC (Visible Light Communication) are propelling market growth.

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Drivers of Signage Market Growth:

  • Automated Content Creation: IoT integration allows for automated content generation and real-time updates on digital signage, enhancing customer engagement.
  • Rise of Retail Signage: The retail sector is increasingly adopting digital signage to create interactive and personalized shopping experiences.
  • Enhanced Customer Experience: Interactive digital signs allow for real-time product information access and improved navigation, leading to a more satisfying shopping experience.
  • Visual Light Communication (VLC): VLC technology integrates GPS with digital signage, enabling indoor location tracking via mobile phones. This facilitates targeted product promotions and navigation assistance.

Growth Opportunities:

  • Demand for Directional Signage: Increased focus on road safety is driving demand for directional signage along highways and streets.

Market Challenges:

  • Competition from Online Advertising: Growing investments in online and broadcast advertising are posing a challenge to traditional signage solutions.

Regional Trends:

  • US Market Led by Innovation: The U.S. signage market is expected to witness a CAGR of 4.3%, driven by the adoption of advanced display technologies like LCD and LED panels.
  • Strict Regulations Fuel Growth in UK: The UK market is anticipated to grow at a CAGR of 5.5%, fueled by government regulations mandating wayfinding and safety signage.

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Key Segments Covered In Signage Industry Research

Product Type:

  • In-store Signage
  • Promotional Signage
  • Directional Signage
  • Outdoor Signage
  • Promotional Signage
  • Directional Signage

End-use:

  • Supermarkets & Hypermarkets
  • Stores
  • Schools & Offices
  • Industrial Sectors
  • Entertainment
  • Others

Frequently Asked Questions

  • How much is the Signage market currently worth?
  • What is the sales forecast for Signage through 2031?
  • What was last 6-year market CAGR for the sales of Signage?
  • Who are the key manufacturing companies for Signage?
  • What’s with the Asian region?

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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