Growth in the Agriculture Industry in Developing Economies Drives the Agricultural Sprayers Market

Northbrook, USA, 2020-Feb-05 — /EPR Network/ — The agricultural sprayers market is estimated to reach USD 1.86 Billion by 2017, and it is projected to reach USD 2.63 Billion by 2022, at a CAGR of 7.12% from 2017. In terms of volume, the market is projected to reach 306.9 thousand units by 2022. The agricultural sprayers market is driven by extensive changes in farming and spraying technologies. Moreover, increasing focus on farm efficiency and productivity, rising production of cereals & grains in Asian countries, and government support towards modern agricultural techniques are some of the major drivers driving the growth of the agricultural sprayers market. The major restraining factor for this market is the high initial investment. The types such as self-propelled and aerial sprayers need high initial investments, efficient farming tools, and skilled & knowledgeable farmers or growers.

Agricultural sprayers are one of the essential farm equipment used in agricultural fields and play a vital role in crop growth, showing improved performance and noticeable results. Due to intensive agricultural practices and unbalanced use of fertilizers and crop protection chemicals, soil health has been severely affected across the world. Thus, sprayers are used to enhance the growth of crops, protect them from pests & insects, and control crop diseases.

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The Asia Pacific region dominated the agricultural sprayers market in 2016 and is projected to grow at the highest CAGR from 2017 to 2022, both in terms of value and volume.

India is projected to be the fastest-growing market in the region. The adoption rate of agricultural equipment in India is developing considerably. It is one of the top producers of cereals such as sorghum and pearl millet. The country ranks second in terms of agricultural production in the world. According to the World Bank, the total agricultural land in India was around 60.4% in 2014. Agriculture contributed to 17.3% of the total GDP of India in 2016.

High capital investment on modern agricultural equipment such as self-propelled sprayers and aerial sprayers act as a restraint for the agricultural sprayers market. However, the majority of the farmers are marginal farmers or small land holding farmers who find it difficult to invest in expensive equipment. Thus, the small-sized farms and low capital are the restraining factors for the adoption of advanced agricultural sprayers by the farmers.

The market is highly fragmented, with key market players adopting investments and strategic alliances, expansions, mergers & acquisitions, new product launches, and joint ventures/agreements with other players to strengthen their business, explore new and untapped markets, expand in local areas of emerging markets, and develop a new customer base for long-term client relationships.

John Deere (US)

John Deere is among the leaders in the field of agricultural products since the introduction of automatic guidance equipment and yield monitors in the late 1990s. John Deere manufactures equipment for agricultural, construction, turf, and forestry industries. The company’s financial services, machinery parts’ services, power systems, and the intelligent solution group businesses support and differentiate its equipment business. The agricultural product portfolio of the company consists of tractors, sprayers, mowers, loaders, shredders & cutters, scrapers, and precision agricultural technology. Agricultural variable rate technology is offered as a part of the precision agriculture segment. The majority of Deere & Company’s business is concentrated in the North American countries of the US and Canada. Europe, Russia, India, Brazil, and China are the other key markets of the company.

John Deere recognizes variable rate technology as revolutionary in the agricultural industry and thus has been strengthening its position through both organic and inorganic growth strategies. For instance, in March 2016, it entered into a joint venture with Hagie Manufacturing (US) to enter the high-clearance spraying equipment segment.

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CNH Industrial (UK)

CNH Industrial is among the global leaders in production, designing, marketing, selling, and financing of agricultural & construction equipment, commercial vehicles, trucks, and buses worldwide. The company also provides specialty vehicles for defense, firefighting, and several other uses. It also offers powertrain solutions for off-road, on-road, and marine vehicles.

CNH Industrial serves the agricultural and construction industries through 12 brands. The agricultural equipment segment offers farm machinery and implements such as two-wheel and four-wheel drive tractors, self-propelled sprayers, harvesters, soil preparation & cultivation implements, planting & seeding equipment, hay & forage equipment, and material handling equipment. The products under this segment are manufactured and marketed under the following brands: Steyr, the New Holland Agriculture, and Case IH Agriculture. It offers agricultural sprayers under the brand Case IH Agriculture.

The company focuses on adopting new technology for agricultural crop protection. For instance, in August 2016, it launched AIM Command FLEX advanced spray technology for greater application accuracy.

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