Analyze-This bags Gotocustomer deal

Released by:Analyze-It Technologies

Analyze-This is a powerful, fast and easy-to-use analysis and visualization application designed for analysts and marketers.

Analyze-It Technologies has clinched a major project to build a centralized Business Intelligence Solution for Gotocustomer. Gotocustomer, a leading marketing services company based in India has decided to use Analyze-This, the state-of-the-art Business Intelligence software.

According to Mr. Ajay Girotra, Senior Vice President, Gotocustomer, "Implementation of Analyze-This has given GTC an all pervasive and seamless entry across verticals in the market place boosting tactical decision making with a customer-centric approach."

Through Analyze-This’ the marketing analysts at GotoCustomers will be able to follow their ‘train of thought’ to develop an in-depth knowledge and understanding of the customer needs and preferences.

Thus, allowing the user to successfully do the following:
Customer segmentation and profiling
Cross-sell and Up-Sell analysis
Customer profitability and lifetime value analysis
Customer Key Performance Indicator analysis
Acquisition and prospect analysis
Brand, category and product analysis and management
Loyalty program and customer analysis
Campaign performance, response and profitability analysis
External enrichment data integration and analysis

Founded in 2000, Gotocustomer is a Marketing Services company that helps organizations to build stronger relationships with their customers, partners and business influencers. With Analyze-This, Gotocustomer would be able to provide complete Customer Relationship Management to its valuable customers by adding the analytical component module to its already existing value chain model. This would give them a clear edge from its competition in Indian as well as the International Market.

Developed for decision-makers, the Analyze-This Intelligent and Profitable Marketing CRM solution reduces your reliance on IT and delivers rapid payback on your investment. Analyze-This is implemented on scalable and affordable PC platforms, typically within 30 days, creating positive impact and instant return on investment.

Analyze-It Technologies has now major implementations in Asia-Pacific region and thus is slowly becoming a leader in the Business Intelligence domain in this region.

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