The Future of Online Advertising Might
Context and content targeted advertising has risen in popularity
according to a recent report, thanks in many respects to the rise
in popularity for in-site advertising for publishers.
Ranking.com, the free website popularity resource, reported that
several companies have entered the contextual advertising space
because of the ever-burgeoning search advertising market and many
of these firms have product that either rival or exceed those provided
by pre-IPO Google.
Google revenue is based on its online advertising program, AdWords,
which is driven in large part by AdSense affiliates. Many of these
affiliates are not pleased with the relevancy of the advertisements
that publishers are displaying on their sites, as they dramatically
compete with content on the existing page due to its direct relevancy
model of displaying in line text advertising.
New products entering the market do provide some solace for advertisers
and publishers who are fed up with poor performing ads, with many
advertisers suffering less than one percent CTR.
Services such as AccessoryAds from 7Search.com enable advertisers
to bid and appear within categories adjunct and not competing with
their own. Surfers are more likely to need and benefit from the
advertisements encouraging affiliates to display the in-line text
ads and share in the revenues provided by sending quality visitors.
The AccessoryAd program lets advertisers bid to appear on websites
where visitors need the product or service they are selling. AccessoryAd
specializes in the travel, online gaming and website owner industries.
7Search.com’s also recently released AccessoryAds™
Publisher program that lets affiliates display ads on website that
will not compete with what affiliates are selling and provide a
greater income opportunity than other ad content providers like
AccessoryAds™ Publishers focus on providing advertisers to
the travel, online gaming and website owner industries and is constantly
identifying advertisers who want to display ads on partner websites.
AccessoryAds is owned and operated by 7Search.com, a leading pay
per click search engine providing advertisers and affiliate quality
programs since 1997.
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