Accela Communications Announces New Branding Initiative for AccelaWorksTM Expanded Functionality and Customer Use Drives Name Change

Released on = February 9, 2005, 11:59 am

Press Release Author = Ann Roskey, Accela Communications, Inc.

Industry =

Press Release Summary = Accela Communications announces the evolution of their web response management system, “AccelaWorks™” (formerly known as LEADS). The system was recently renamed to reflect a broader range of functionality and applications by customers, as well as the synergy that exists with the AccelaCast™ on-demand rich media platform.

Press Release Body = Southborough, MA – February 09, 2005. Accela Communications announces the evolution of their web response management system, “AccelaWorks™” (formerly known as LEADS). The system was recently renamed to reflect a broader
range of functionality and applications by customers, as well as the synergy that exists with the AccelaCast™ on-demand rich media platform. Later in the spring, AccelaWorks version 3.0 will be released with enhanced support for building web-based forms in a WYSIWYG fashion, enabling users of all technical levels to create and publish their own forms.

“What started out as a lead generation tool has expanded to include all forms of web based registration and data collection by our customers. As a result, the use of this product has doubled over the last year,” commented Bill Reinstein, President/CEO of Accela Communications.

AccelaWorks can be set up quickly, while seamlessly interfacing with existing web sites or content delivery systems. The registration system, which can be integrated
into any Web site, is available for use on a self-service basis, or companies can choose to have Accela Communications manage the entire process. Follow-up communications such as confirmation or thank you pages can be easily defined, custom reports can be created, and user access can be assigned to various groups with
point-and-click access. Most importantly, data can be ported to other systems, or advanced email delivery instructions can be set up based on individual classification criteria. Data can then be distributed automatically to multiple contacts in real time, nightly or on a weekly basis. Either way, AccelaWorks provides 24 x 7 access to the tools needed to gather information, create reports, analyze response, and distribute data in real-time, for immediate response to market/customer demand.

"Using AccelaWorks has allowed us to quickly assess the results of our marketing programs to tailor future campaigns to optimize results. Today's environment demands that all marketing programs be measurable. With AccelaWorks, I'm able to fill our
sales funnel with more qualified leads, which is critical to improving the productivity of our sales team." said Lesley Mottla, Marketing Programs Manager, Groove Networks.

For a demonstration, please contact Jeff Bodenmann at 646-486-9870. To see an example of a form built by one of Accela Communications’ customers, please go to:
http://www.accelacommunications.com/services/pcw_form.html

About Accela Communications
Accela Communications provides Web-based services that accelerate sales and business growth for customers and partners across a wide range of industries. We generate actionable results through the AccelaCast™ on-demand rich media platform and suite of services, the AccelaWorks™ web response management system and the ITworld.com®
Site Network. Visit us at http://www.accelacommunications.com.

Web Site = http://www.accelacommunications.com

Contact Details = Ann Roskey
VP, Marketing & Audience Development
Accela Communications, Inc.
118 Turnpike Road
Southboro, MA 01772
(508) 303 – 9704
ann_roskey@accelacommunications.com