Treasure Garden Announces Enhanced Programs and Expanded Product and Merchandiser Options For 2014

Released on: September 25, 2013, 1:40 pm
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Industry: Retail

-- /EPR NETWORK/ -- Treasure Garden, award winning manufacturer of outdoor umbrellas, shade and accessory products, announces the addition of new programs and products for 2014 within its lines including an a la carte base program for the cantilever collection, new canopy color options in the Ultimate Beach Umbrella line and updated product merchandisers.

“For 2014, we have responded to retail requests and are enhancing popular product lines with new features and options,” said Margaret Chang, chief operations officer, Treasure Garden, Baldwin Park, Calif. “Treasure Garden listens to its customers for not only new product ideas; but for enhancing current products and programs as well.”

Treasure Garden's popular cantilever umbrella program is being enhanced for 2014 with the addition of a la carte base purchase options. In the new program, the umbrella can be purchased with one of four base design options including the standard base or three styles of mounting kits for concrete, in-ground or wood mounting. “The new program is especially attractive for retailers looking to offer cost savings to customers desiring a permanent mount installation only. It eliminates the cost of purchasing a standard base with the umbrella,” said Jeff B. Dorough, vice president, sales and marketing, Treasure Garden.

The Ultimate Beach Umbrella Collection from Treasure Garden will unveil two new fabric selections including Sunset and Barcelona Stripe from the company's proprietary O'bravia™ fabric line. The 7.5' style, which includes a carry bag and easy twist bottom pole stake, now will be available in a total of six vibrant canopy colors.

Treasure Garden's Umbrella Display Stands offered to retailers for merchandising umbrellas also will expand for 2014 with the addition of a new 3 umbrella model.  Available in a new black finish, the unit has been developed as a choice for retailers with limited floor space.

Since 1984, Treasure Garden has manufactured the widest selection of shade products in the world and has been a multiple winner of the Manufacturer of the Year for Shade Products by the retail membership of the ICFA.

All new programs and products will debut at the International Casual Furniture and Accessories Market in showroom 1655 in the Chicago Merchandise Mart, September 17 – 20, 2013.

For more information about Treasure Garden, contact 888.821.8868. www.treasuregarden.com.

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