Pets are big business, and this online guide
helps pet-related companies collar the market
Released on = April 27, 2005, 12:49 pm
Press Release Author = John Schulte / National Mail Order Assn
Industry = Advertising
Press Release Summary = The Pet Market Advertising Guide, by the National Mail Order
Association, is a comprehensive resource for businesses catering to the pet
industry.
Press Release Body = – According to a recently released study of pet owners by
BizRate Research, the majority of women prefer their pets to their partners. For
companies selling pet-related products and services, this underscores the importance
of marketing to pet owners – particularly women who own pets. The Pet Market
Advertising Guide, by the National Mail Order Association, is a comprehensive
resource for businesses catering to the pet industry.
The study further indicates that women spend about $50-$100 a month on their pets.
In the past decade, the pet industry has doubled in size to $34 billion a year in
revenue, according to the American Pet Product Manufacturing Association. In
addition, 62 percent of Americans own a household pet.
Those statistics and more are also revealed in The Pet Market Advertising Guide.
Holiday- and birthday-related pet spending are two fascinating areas covered in the
guide.
“There’s a huge opportunity for pet-related products and services,” said John
Schulte, association chairman. “And the NMOA Pet Market Advertising Guide can help
these businesses target their marketing and advertising dollars to reach those
consumers. If businesses don’t know where to reach these niche audiences, they
could be barking up the wrong tree, so to speak, and wasting valuable advertising
dollars.”
This 200-plus-page guide, in PDF format, offers:
· A description of the pet market industry complete with industry statistics,
consumer spending, and top trends in pet product gifts.
· Over 250 pet consumer and trade magazines (plus foreign titles) ideal for
mail-order advertising. Each listing includes demographics, distribution frequency,
circulation, rates, and contact phone numbers and emails.
· Dozens of online publications
· 175 pet mailing list sources
The guide, priced at $99, is available for purchase and download online at
www.nmoa.org/catalog.
About The National Mail Order Association (NMOA)
Headquartered in Minneapolis, the NMOA (www.nmoa.org) is a membership-supported
organization founded in 1972 to help small to midsize businesses and entrepreneurs
involved in mail order and direct marketing. The NMOA provides education,
information, and business contacts worldwide.
Web Site = http://www.nmoa.org
Contact Details = John Schulte
National Mail Order Association (NMOA)
612-788-1673
schulte@nmoa.org
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