Propaganda Goes Live

Released on: July 09, 2014, 12:46 pm (EDT)
Industry: Entertainment

Geneva, Los Angeles, London, Paris, Sao Paulo, Beijing, Tokyo, Moscow, July 09, 2014 -- /EPR NETWORK/ -- The two agencies, with a long international record in re-inventive brand communication, proudly launch a new and emotionally impactful entity-- Propaganda LIVE.

Consolidated within the same headquarters in Geneva and Los Angeles, Propaganda Network has over 170 specialists in all the key markets: Western Europe, the United States, Japan, Brazil, China, India and Russia.

With constant focus and dedicated precision, Propaganda LIVE maintains its full commitment to its clients by having the ability to adapt global brand communications to local markets, analyze social contexts, and understand consumer trends.
Every brand has a voice and Propaganda LIVE offers to tell that brand’s story memorably, effectively and globally through a network of local specialists with the right emotional articulation.

Beyond knowledge, expertize and know-how, Propaganda LIVE differentiates itself through:

- An Extensive Global Network.
With a broad and international network of suppliers and partners, Propaganda LIVE can ideate, propose and execute captivating concepts wherever a brand needs to express itself.

- An Emotional Universe.
Building on Propaganda GEM’s unique entertainment marketing model enables Propaganda LIVE to work with all the facilities to conceive and create an event much like a feature film. By this we are not simply talking about new technologies or skill-sets but fundamentally about how we tell a brand’s story, like a masterpiece of entertainment filled with emotions, suspense, delight, wonder, and surprise.

- A Trend Scouting Platform.
Understanding the trends of tomorrow is quintessential. At Propaganda LIVE we believe that knowing what an audience will want to hear, feel, sense or experience in the future make our live communication and event activations timely and impactful.

Asked about the partnership, Anders Granath co-founder of Propaganda GEM said: “Over 20 years ago, we decided to create a new agency in order to go beyond conventional advertising formats, inventing new dimensions to bring a brand’s storytelling to life. That desire to constantly be on the forefront of communication has never dwindled. Thus, creating Propaganda LIVE made absolute sense”.

For Maja Bilenga, CEO Propaganda LIVE, “Some companies are masters in B2B communication, others in B2C, while we are in H2H, human to human. It is a great opportunity to join our experiences with Propaganda GEM, the company contributing to identifying trends worldwide and aware of any social moves in entertainment. There is a huge difference in perception between the brand paying for its story to be told to the consumer or the consumer himself being happy to pay for enjoying an entertainment product. Putting a brand in a desirable social context of the entertainment trend is getting your message through. Creating iconic events that speak to the heart of your audience with the right tone of voice. People might forget everything about the event details, but they’ll never forget how you made them feel. They’ll remember you”.

Contact-Details: Marion Ferry : +41(0)22 787 22 82 -

WORD not available PDF not available PRINT not available

Back to previous page
Home page
Submit your press release