Aguilar y Salas S.A participates in the latest edition of Expansiona't program led by ACCIÓ
Released on: May 08, 2015, 6:48 am (EDT)
The objectives of the company with this participation were achieving growth, reinforcing its image in the emerging communication channels and strengthen its marketing strategy in national and international markets.
Aguilar y Salas
Barcelona, Spain, May 08, 2015 -- /EPR NETWORK/ -- Aguilar y Salas S.A, leader in design and construction of static process equipment for the chemical, Oil & Gas and fertilizers industries, values positive its past participation in the program Expansiona't led by ACCIÓ, which managed to promote the image of the company and achieve greater influence through online channels and press specialized in its sector.
The Expansiona't acceleration plan of ACCIÓ (Catalan agency for competitiveness of the company), is an initiative that promotes the growth and diversification of markets and that has as main objectives the promotion and development of SMEs, providing an strategic and functional improvement and helping to consolidate the national and international image of the companies. To get it, ACCIÓ allows to participant companies an advisory team of experts in various fields, auto diagnosis, economic aids and financing systems through banks, business angels and other alternatives.
Last year, Aguilar y Salas strengthened its corporate image nationally and internationally through communication strategies and online marketing. The strategy was focused on expanding the diffusion through publications in the mainstream media, achieving greater influence through online channels and boosting their profiles on social media and networking. All these actions were also aimed at English-speaking regions because of the exporting nature of the company; and also the Brazilian market, where it has managed to close in the last year important agreements with recognized petrochemical companies after the opening of its new plant in the region of Recife in 2013.
"We are very pleased with the results achieved thanks to Expansiona't program. We believe that was very important to get the challenges that we set last year. We have faith in obtaining benefits through this plan and the strategic actions that we have implemented since then, both in Spain and abroad," says Eulàlia Salas, Business Development Manager of Aguilar y Salas S.A.
"As a marketing and communication agency, we focused our efforts on consolidating the image of Aguilar y Salas S.A. through communication strategies and online marketing, optimizing company resources to achieve greater impact through search engines and media interest. We also increased the brand presence in Spain and Brazil as well as in English-speaking countries to get the Aguilar y Salas S.A. brand more relevance worldwide", says Rafaela Almeida, certified consultant of ACCIÓ and CEO of BlaNZ Marketing and Communication.
About Aguilar y Salas S.A
Aguilar y Salas S.A. is a leading company in the design and construction of equipment for the chemical industry, Oil & Gas and fertilizers. Since 1947, the company has developed its activity in Spain, being their export capacity the key of its success. More than 90 percent of their annual billing is sold worldwide. Recently the company has opened a new production unit in Recife (Brazil) with an investment of more than 22 million euros. The company also has a production unit in Casablanca (Morocco).
Nowadays, Aguilar y Salas S.A employs more than 200 people and has a turnover of more than 40 million euros.
BlaNZ Marketing y Comunicación, S.L.
Rafaela Almeida - Marketing & PR Manager
Rambla de Catalunya 120 4º 4ª
08008 – Barcelona - (España)
T. +34 93 528 57 89 | Fax: +34 93 528 76 13
Aguilar y Salas, S.A
Eulàlia Salas - Business Development
Pol. Industrial Pla de Llerona
08520 - Les Franqueses del Valles, Barcelona (España)
Tel. +34 93 861 70 70 | Fax. +34 93 840 04 90