Greet The Summer Fashion Season With A Smear Proof Kiss

Released on = June 21, 2005, 9:03 pm

Press Release Author = George Mc Quade

Industry = Apparel & Fashion

Press Release Summary = “I can’t tell you how many shirts I’ve covered with makeup just by changing my outfit (before a night out),” said Cal Poly College Student Valerie Barrett.

Press Release Body = Los Angeles, CA — The change of the season is here, along with the challenge of keeping makeup from smearing light, clean colors that are taking center stage in clothing.

“Dark wools are being replaced with white linens, but a flawless face never goes out of style,” said Rose Nichols, CEO of LIP-INK® International, El Segundo, CA. “Fashion is incorporating natural stones and shells with the new metallic shoe trend, and bright pink tones in lipsticks cap off the summer look. The trick is
making those bright lips last all party long. The solution is LIP-INK ® International.”

LIP-INK® International is currently the only makeup to claim all-natural ingredients and “smear proof guaranteed or your money back.” The wax-free, hypoallergenic, PETA approved products can be worn all day and all night without harm to the skin and are
eco-friendly. LIP-INK® International cuts down the time one has to stay in due to a little post-cosmetic summer surgery, and is even endorsed by the doctors themselves.“I can’t tell you how many shirts I’ve covered with makeup just by changing my outfit (before a night out),” said Valerie Barrett, a Cal Poly college student.

LIP-INK® International’s lipstick colors are made to be layered upon one another to create any desired shade. Since each person can create their own tint, the products are suited for any age group and any lifestyle.

Perfect for summer; a full day in the sun and water cannot ruin the staying power of this makeup. This waterproof, handcrafted product can stand up to a long day at the beach and even more importantly a long night. You can kiss away the embarrassing morning walk of shame sans makeup because
LIP-INK® International lasts all night.

About LIP-INK® International:

LIP-INK® International, founded by Rose Nichols in 1995, is the world's original wax less, waterproof, smear proof, and ultra-durable, natural liquid lip color™. This unique product keeps the color where it belongs: on your lips. Backed by multiple
patents and industry awards, LIP-INK® International’s liquid lip color™ is the superior leader in lip color today. It is the only cosmetic company that can declare
“smear proof guaranteed or your money back.” LIP-INK® International is currently available at hundreds of spas, salons, doctors' offices and retail locations
worldwide. For more information visit www.LipInk.com.

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[Editors: For images and media interviews with Rose Nichols, CEO of LIP-INK® International, please call George McQuade or Aida Mayo at 818.340.5300 OR
818.618.9229] Web Site = http://www.lipink.com

Contact Details = Lip-Ink International
105 Eucalyptus Drive
El Segundo, CA 90245
310-414-9246