China
Knowledge Press releases “Branding in China”, a new
guide to marketing and selling in China
Released on
= July 4, 2005, 11:04 pm
Press Release
Author = China Knowledge Press
Industry = Advertising
Press Release
Summary = China Knowledge Press is proud to announce the release
of “Branding in China”, a guide book which provides
an excellent starting point for business and corporate executives
to build brands, and stimulate demand for their products and services
in China.
Press Release
Body = SINGAPORE, 5 July 2005 – China Knowledge Press is proud
to announce the release of “Branding in China”, a guide
book which provides an
excellent starting point for business and corporate executives to
build brands, and stimulate demand for their products and services
in China.
With a branding
industry that grossed a staggering US$13 billion in 2003, China
presents a whole new frontier in the global race for mindshare and
market share. Marketing specialists and business people will find
relevant information about consumer behavior and which industries
are putting their money in the various advertising medium. The book
will help media buyers examine which locations or cities in China
reflect heavy advertising activities.
As a practical
resource, the book also contains many useful directories, including
a media rate card section that offers a price comparison across
available platforms within a particular medium and location.
This time-saving,
insightful book, packed with interviews and comments from industry
veterans, is a valuable addition to the desk of anyone looking to
brand or market products and services in China. Further details
and purchase information can be found at http://www.chinaknowledge.com/products_detail.asp?category
Web Site = http://www.chinaknowledge.com/products_detail.asp?category
Contact Details
= Corrinne Tan
Marcom Manager
China Knowledge Press
8 Temasek Boulevard
Suntec Tower Three #37-01A
Singapore 038988
http://www.chinaknowledge.com
Tel : 65-6235 8468
Fax : 65-6235 2374
Email : corrinne_tan@chinaknowledge.com
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