Tim Gibbon Joins UK Web Analytics Agency WebtraffIQ

Released on = September 8, 2005, 2:40 am

Press Release Author = Elemental PR

Industry = Management

Press Release Summary = Gibbon, Founder and Director of integrated public relations
consultancy Elemental PR http://www.elementalpr.co.uk will manage WebtraffIQ’s B2B
communications and marketing.

Press Release Body = 08 September 2005, London, UK

Web Analytics Agency WebtraffIQ Appoints Marketing and Communications Director Tim
Gibbon

----Begins----

Web analytics agency WebtraffIQ http://www.webtraffiq.com has appointed Tim Gibbon
as its Marketing and Communications Director.

Gibbon, Founder and Director of integrated public relations consultancy Elemental PR
http://www.elementalpr.co.uk will manage WebtraffIQ’s B2B communications and
marketing. Elemental PR will continue to manage WebtraffIQ’s public relations
account, and the position will not affect Gibbon’s role at Elemental PR.

Marcos Richardson, European Director at WebtraffIQ comments, “We have been working
with Tim and Elemental PR since 2002, and have built a great relationship with him
and the consultancy. He knows our business and sector extremely well, so it was a
natural choice to bring him in to assist us with WebtraffIQ’s development.”

“Tim possesses in-depth knowledge of our product and services, and has always been
involved with the development of the suite of bespoke analytics products. By
bringing in Tim’s areas of expertise we ensure that WebtraffIQ is communicating with
its partners, clients and media in the most effective way possible, continuing to
keep communications on-brand,” adds Kevin Hutchinson, CTO at WebtraffIQ.

“Although the knowledge and understanding of web analytics in the UK is growing,
there is still a long way to go in educating business owners that if this marketing
technology is not employed across their organisation, they are missing the
opportunity to learn more about the audiences (whether they are B2B, B2C or P2P)
that interact with them. I am keen to raise the profile of WebtraffIQ, but also of
web analytics to a wider audience with the main offenders, including the
communications and PR sectors which should really know better,” comments Tim Gibbon,
Communications Director at WebtraffIQ.

“Connecting WebtraffIQ to new areas of business has been important with recent
introductions from Tim to theatrical (movie) releases such as Ong-Bak
http://www.ong-bak.co.uk, new relationships with creative services portal and search
engine Creativematch http://www.creativematch.co.uk and the UK’s popular digital
marketing discussion forum Chinwag http://www.chinwag.com. We look forward to more
doors opening and further strengthening our experience in the creative and design,
entertainment, lifestyle and FMCG sectors with Tim’s help,” concludes Richardson.

----Ends----

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs
are available of the WebtraffIQ team.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director,
Kevin Hutchinson, Chief Technical Officer (CTO) and Tim Gibbon, Communications
Director.

About WebtraffIQ
http://www.webtraffiq.com

WebtraffIQ is a real-time visitor tracking and reporting analysis product and
service for business web sites and e-commerce enterprises. The system has undertaken
a four-year research and development-testing period and is used by over 400
individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how
various online and offline marketing techniques are working, in effect creating a
rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando
Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors
(RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.

----Contact----

Web Site = http://www.elementalpr.co.uk

Contact Details =
Elemental PR

Tim Gibbon
Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

Direct Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 7930 375 663
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK


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