Company
celebrates a decade of homeless head lice
Released
on: SSeptember 21, 2007, 5:20 am
Press
Release Author: Angela Ellis - angela@stopthetrain.co.uk
Industry:
Healthcare
Press
Release Summary: LOUGHBOROUGH-based online company www.nitmix.com
are celebrating a decade of making head lice homeless across the
World – thanks to their ground-breaking and innovative aromatherapy-oil-based
treatments and products, which have delivered a natural treatment
for head lice.
Press
Release Body: LOUGHBOROUGH-based online company nitmix.com
are celebrating a decade of making head lice homeless across the
World – thanks to their ground-breaking and innovative aromatherapy-oil-based
treatments and products, which have delivered a natural treatment
for head lice.
The
company, formed in 1997 by city Investment Adviser John
Owen and his wife Jacquie from their kitchen table, took
the market by storm and came about after they noticed that many
of the then-available treatments were effectively nothing more than
forms of chemical pesticides, according to John.
They
decided to go for a more natural remedy to head lice prevention
and treatment, developing a totally natural range of solutions,
which have stood the test of time and enabled many 1000s of parents
across the UK and abroad to safely, effectively and easily make
head lice homeless – for good!
The
company has since developed to become the leading UK online provider
of totally-natural head lice treatments, prevention, solutions and
accessible advice.
“When
we were looking to source a suitable set of basic ingredients for
our prevention and treatment solutions, it was clear that Jacquie’s
background as an Aromatherapist was essential in developing a totally
natural product,” said John.
The
treatment that developed was a healthy combination of rosemary,
geranium and lavender oils, with hints of sweet almond, repelling
the head lice.
“From
a preventative position, the lice are repelled by the oils in the
first place, and are not as likely to infest a child. It is this
preventative measure that really makes the Nitmix solutions the
best head lice treatment we have seen on the market,”
said John.
And
the marketplace has agreed – after a decade promoting the
head lice treatment online, the business is celebrating 10 years
this month, with a market-leading position. Nitmix have led the
head lice treatment sector with their home remedy for head lice
treatment winning global customers.
“It
is interesting that 65% of all our sales come from the USA, although
parents in the States face a different attitude from teaching staff
to those in the UK. A case of suspected head lice infestation in
America results in an immediate suspension of the child, which costs
parents in terms of time and finances for child-care. The American
market is very much geared to immediate and effective head lice
treatment, whilst we have found that British parents tend to go
more for the preventative products first. Ours is a rapid cure for
nits!” added John.
“Interestingly,
we have discovered through trials and testing that using the preventative
head lice solution helps immensely: the aromatherapy oils repel
the lice in the first place, preventing attacks from occurring.
It really does make head lice homeless! More importantly, it gives
parents total peace of mind immediately,” said John.
From
modest beginnings producing and distributing the products on the
family kitchen table – much as Anita Roddick did with the
Body Shop Empire – John has organically grown the business,
seeing 20% of their overall sales now developed solely from parents’
recommendations to friends and family. According to customer feedback,
many have been impressed with the quick head lice cure.
“We
noted that in traditional head lice treatments, it was often a vicious
cycle of head lice treatment and re-infestation, followed quickly
by further re-infestations. Nobody was offering any form of head
lice prevention. This was an essential development point for the
business, and our prevention of head lice solution works incredibly
effectively as a repellant to the head lice. We have complimentary
products, of course, such as head lice combs, which help to provide
a quick head lice remedy,” added John.
Having
started out modestly, the company now has a separate bottling and
distribution centre in Melton Mowbray, and John attends numerous
conferences and Trade shows across the country and abroad annually,
promoting natural solutions.
“It
has been such a rewarding decade in business, and to know that our
products and solutions make an incredible difference to parents
and their children continues to be one of the most rewarding elements
of it all. We know we make a positive difference."
“The
website is full of advice, hints, tips and articles, all easily
accessible to visitors online before they purchase – plus,
we are always available to personally deal with anxious calls or
queries. It is our accessibility, approachability and ultimately,
our assistance which has enabled Nitmix to reach this milestone
as a leader in the head lice treatment sector,” concluded
John.
---ENDS---
---NOTES TO EDITORS---
Nitmix has carved a powerful niche in the head
lice prevention and treatment sector with their natural approach,
according to Director John Owen, following extensive
research and development of various associated offerings in the
market.
The
online products – which can be viewed at www.nitmix.com
- have transformed the way parents and children think about, purchase
and prevent head lice: the aromatherapy-based oil treatments were
devised by John Owen and his Aromatherapist wife Jacquie
originally from their kitchen table at their home in 1997.
Products
in the Nitmix range are based on aromatherapy oils,
and utilise natural ingredients to provide healthy and natural prevention
and treatment to related issues around head lice and removal techniques
– the company has been responsible for making head lice homeless!
---KEYWORDS---
natural treatment for head lice
head lice treatment
preventative head lice solution
head lice cure
head lice prevention
head lice combs
Web
Site: http://www.nitmix.com
Contact
Details: Chris Street
KickStart Comms
Mobile: 07807 275 832
Email: kickstartpr@mac.com
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