Released on: September 27, 2007, 11:41 pm

Press Release Author: Integrated Brand Comm Pvt Ltd

Industry: Retail

Press Release Summary: Brand Factory to launch at Vaishali, Ghaziabad. 50 outlets
planned in 40 cities by 2010



Press Release Body: New Delhi, 28 September 2007: Future Group will redefine
customer shopping experience, once again in Delhi NCR - this time with the concept
of fashion value retail. Brand Factory, launches the first store in North India -
the 6th in India at AEZ Carnival Country Mall, Sector 1, Vaishali, Ghaziabad. This
retail format will be the first store of its kind in North India. Other cities that
boast of Brand Factory outlets are Bangalore, Ahmedabad, Pune, Hyderabad.

Brand Factory offers fashion brands at unbelievably low prices in a shopping
environment that befits each of the brands on offer, on all 365 days of the year,
Brand Factory offers the best brands at smart prices - ALWAYS, 120 best brands at
20% - 50% discount with shopping comforts of lifestyle retail formats. The value
conscious customers will no longer need to hop from one sale to another looking for
best deals.

Spread over an area of 65000 square feet, the fully air-conditioned store will offer
its customers a one-stop shopping experience. The strategically located new Brand
Factory will cater to a large base of customers in Delhi NCR, Noida and Delhi. On
offer is an array of brands across men's wear, women's wear, sportswear, kids' wear,
footwear, mobiles, cosmetics, accessories, luggage for both men and woman.

Brand Factory brings together, under one roof, well known Indian and International
brands across apparel, footwear, accessories, mobiles, cosmetics and much more. Some
of the Indian and International brands that will be on offer are Arrow, Esprit, Van
Heusen, Louis Philippe, Levis, Titan, Lee, Pepe Jeans, Wrangler, Lee Cooper, Nike,
Adidas, Biba, Liberty, Red Tape, Nike, Reebok, Adidas, Revlon, Maybelline and many
many more.

Residents of Delhi NCR, Noida and Delhi get geared up for 'smart shopping'
experience!!

"Brand Factory will strive to maximize savings of the discerning Indian customer
while giving the best deals in brands to each member in the family." said Mr. Vishnu
Prasad, CEO- Brand Factory & Central

Mr. Rajesh Seth, Chief - Marketing, Brand Factory & Central, said "Brand Factory
will raise the bar of expectation and experience when it comes to 'Brand + Bargain
Shopping'. With most retailers focusing either on top or the bottom of the urban
pyramid, there is a huge middle that has been clearly ignored. This is the segment
that we wish to tap through 'Brand Factory'".

Mr. Rajesh Seth, Chief - Marketing, Brand Factory & Central, said, "Over 70% of the
people shopping at Factory outlets are under the age group of 30 years who are smart
shoppers desirous of fashion brands at reasonable prices."

The growth in retail scope and scale has allowed Future Group to increase focus on
emerging opportunities. The 'Brand Factory' stores promises its customers that value
shopping is not about seconds' experience, it's not about a garage sale environment.
Istead, it's all about an amazing experience of 'Buying Smart'.

- End -

About Pantaloon Retail (India) Limited:

Pantaloon Retail (India) Limited is a leading retailer with a turnover of over Rs.
2,018.76 crore for the financial year 2005-06. Headquartered in Mumbai, the company
operates through primarily the 'Lifestyle' and 'Value' formats through multiple
delivery mechanisms and lines of business - some of them being, fashion, food,
general merchandise, home, leisure and entertainment, financial services,
communications and wellness. The company has stores in 30 cities across the country,
constituting 3.5 million square feet of retail space. The company caters to the
'Lifestyle' segment through its 24 Pantaloons Stores and 4 Central Malls, as well as
its other concepts. In 'Value' retailing it is present through over 50 Big Bazaar
hypermarkets, 59 Food Bazaars, 6 Fashion Stations, and other delivery formats.



Web Site: http://

Contact Details: Rashmi Chakraborthy, Brand Comm, 011-40502102,
rashmi@brand-comm.com