Hi Tech
Virtual Tour Launches From Heartland
Released
on: October 23, 2007, 10:22 am
Press
Release Author: Spencer Stewart
Industry:
Real-Estate,
Construction
Press
Release Summary: Most home buyers begin their search on the internet
and now a Midwest based company is taking the online experience
to its highest level yet with a virtual tour that looks like a TV
show but is only two minutes long.
Press
Release Body: PEORIA, Illinois - October 23, 2007 - With four out
of five home buyers surfing instead of driving in their initial
housing search, there are many approaches being used to showcase
homes. The online house hunting experience began with simple still
photos followed by dizzying 360 degree virtual tours. Now, online
tours are becoming more hi-tech, sophisticated and user friendly.
Longtime
radio programmer, producer and personality Lee Malcolm
created the new 2MinuteTour concept
after doing some Internet house hunting himself. "I've
seen the ways properties are displayed online and thought there
might be something missing. We've developed a marketing tool that
will take online house hunting to a whole new level," said
Malcolm. The tour is very personal, complete with soothing music
and professional narration by a friendly guide. No interaction is
required. A simple click starts the show.
Illinois Realtor Michelle Largent-Morse was one
of the first agents to try 2MinuteTour. "It
provides a potential buyer a mini-tour without having to take the
time to drive over and look at it," she said. The sellers
of the homes that used the 2MinuteTour "loved"
it, said Largent-Morse.
Tours
are linked from participating Realtors' websites. The 2MinuteTour
company website, http://www.2minutetour.com
is designed to demonstrate the product to Realtors but is available
to the general public.
Amazingly,
production costs run less than $200 per tour according to Malcolm,
who will soon expand to other business sectors. "2MinuteTour
will appear on the websites of hotels, tourism bureaus, museums,
hospitals, universities and businesses that see the benefit of showcasing
their offerings online in the form of a nationally produced TV show...all
at a fraction of the cost," he said.
###
Notes to Editor:
2MinuteTour is the brainchild of Lee Malcolm
and his longtime associates, all of whom have spent their careers
making slick commercials for television and radio. Lee's
group writes an inviting script and produces a tasty two minutes
of video that goes by so quick the viewer will want to watch it
again. Lee has performed narrations for films and
documentaries across the U.S. and for foreign production companies.
He also broadcast for an entire weekend from a motor home hoisted
40 feet in the air by a crane. And in public service campaigns he
spent time in a lion cage to raise money for a zoo and was one of
the first in the country to get drunk on-the-air to discourage drinking
and driving. He was a co-owner/operator at Radio Disney in Little
Rock and worked for ABC/Cap Cities Detroit outlets WJR & WHYT.
To arrange an interview please contact him at lee@2minutetour.com,
studio@leemalcolm.com, his direct studio line at
309-694-6130, cell at 309-696-5719 or through www.2minutetour.com
or www.leemalcolm.com
Web
Site: http://www.2minutetour.com
Contact
Details: Lee Malcolm
309-694-6130
309-696-5719
Lee@2minutetour.com
studio@leemalcolm.com
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