The Breast
Cancer Site Wins Hitwise U.S. Top 10 Award – July-September
2007
Released
on: November 16, 2007, 6:37 am
Press
Release Author: Lisa Halstead, The
Breast Cancer Site / CharityUSA.com
Industry:
Internet
& Online
Press
Release Summary: The Breast Cancer Site (TheBreastCancerSite.com),
has ranked number one in the Health and Medical – Organizations
online industry based on the market share of U.S. visits it received
for July-September 2007. The Breast Cancer Site is one in a family
of cause-related Web sites operating under the Seattle-based company,
CharityUSA.com. At The Breast Cancer Site 100% of sponsor ad revenue
from clicks and a portion of every sale from shopping helps low-income,
working-poor and un-insured women through the work of the site's
nonprofit partner, the National Breast Cancer Foundation.
Press
Release Body: SEATTLE, November 13, 2007 – The
Breast Cancer Site (TheBreastCancerSite.com),
has ranked number one in the Health and Medical –
Organizations online industry based on the market share
of U.S. visits it received for July-September 2007.
The
Hitwise U.S. Top 10 Awards Program celebrates the most
successful U.S. websites in 160+ online industries. As Hitwise
reports on the anonymous online usage and search behavior of more
than 10 million U.S. Internet users—the largest online sample
of its kind—this unique awards program recognizes excellence
in online performance through public popularity.
The
Breast Cancer Site is one in a family of cause-related
Web sites operating under the Seattle-based company, CharityUSA.com.
The goal of these innovative sites is to harness the power of the
Internet for good, uniting people around the world to form online
communities devoted to important causes. Each site is focused on
a specific need and allows supporters to benefit leading charities
with simple, everyday online actions such as clicking to give and
shopping to give more.
At
The Breast Cancer Site 100% of sponsor ad revenue
from clicks and a portion of every sale from shopping helps low-income,
working-poor and un-insured women through the work of the site's
nonprofit partner, the National Breast Cancer Foundation.
Since The Breast Cancer Site launched in October 2000, ad revenue
from visitor clicks and royalties paid to charities on each purchase
in the store have funded over 17,000 free mammograms for women in
need.
In
October 2007, during the 5th Annual Pink Ribbon Challenge,
The Breast Cancer Site supporters set a new record
for the most clicks on the pink button ever in its history. In addition
to the record-breaking 599.3 free mammograms funded by clicks, an
additional 150 mammograms were funded by the site's October premier
sponsor, which pledged the contribution if at least 500 mammograms
were given by supporter's clicks. The Breast Cancer Site
is committed to keeping the momentum going. In honor of the seasonal
spirit of giving and in recognition that breast cancer is on the
rise internationally, The Breast Cancer Site has
pledged to donate an ultrasound machine to McCord hospital in Durban,
South Africa if clicks on the pink button total 500 mammograms in
November.
Greg
Hesterberg, co-owner and President of The Breast Cancer Site,
comments, "There's no limit to the number of women we can
help this holiday season by clicking daily and shopping for gifts
in our do-good store." Supporters can make their free
daily click and shop for gifts, clothing, jewelry, pink ribbon gear
and more by visiting www.TheBreastCancerSite.com.
About
The Breast Cancer Site
(TheBreastCancerSite.com)
The Breast Cancer Site is one of the most popular
sites in a growing family of cause-related sites, including the
flagship site, The Hunger Site, all of which operate
as the GreaterGood Network. Other sites include
The Child Health Site, The Animal Rescue
Site, The Rainforest Site, and The
Literacy Site. Since The Breast Cancer Site launched
in October 2000, hundreds of millions of people have clicked and
shopped to make a difference. On average, over 300,000 individuals
visit The Breast Cancer Site each day. The charity
partner of The Breast Cancer Site is the
National Breast Cancer Foundation.
About
Hitwise
Hitwise is the leading online competitive intelligence
service. Only Hitwise provides its 1,400 clients
around the world with daily insights on how their customers interact
with a broad range of competitive websites, and how their competitors
use different tactics to attract online customers.
Since
1997, Hitwise has pioneered a unique, network-based
approach to Internet measurement. Through relationships with ISPs
around the world, Hitwise’s patented methodology
anonymously captures the online usage, search and conversion behavior
of 25 million Internet users. This unprecedented volume of Internet
usage data is seamlessly integrated into an easy to use, web-based
service, designed to help marketers better plan, implement and report
on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS:
EXPN) www.experiangroup.com
operates in the United States, United Kingdom, Australia, New Zealand,
Hong Kong and Singapore. More information about Hitwise is available
at www.hitwise.com.
For
up to date analysis of online trends, please visit the Hitwise
Intelligence-Analyst Weblogs at http://weblogs.hitwise.com
and the Hitwise Data Center at www.hitwise.com/datacenter.
Web
Site: http://www.thebreastcancersite.com
Contact
Details: Lisa Halstead
The Breast Cancer Site / CharityUSA.com
Phone: (206) 859-5252
Fax: (206) 264-8448
lhalstead@thebreastcancersite.com
600 University Street #1000
Seattle, WA 98101
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