The shops
that stole Christmas - Retailers fight back against online Christmas
sales with Displaysense sale signs
Released
on: November 22, 2007, 4:17 am
Press
Release Author: Displaysense
Ltd
Industry:
Retail
Press
Release Summary: Displaysense, the UK’s leading supplier of
retail display products treble stocks of many sales signs and sale
banners after mad rush from retailers organising pre-Christmas sales
to entice customers away from purchasing festive products online
Press
Release Body: Displaysense, the UK’s leading
supplier of retail display products have had to dramatically treble
stocks of many sale signs and promotional banners following a mad
rush from retailers organising pre-Christmas sales to entice customers
away from purchasing festive products online.
During
the latter stages of October, Displaysense had
an unexpected seasonal demand for stocks of sale
signs and sale
banners due to retailers planning shock pre-Christmas sales
to counteract the growing trend of customers shopping for Christmas
online. According to a BBC business report published in January
2007, UK consumers spent approximately £7.66bn online in the
run up to Christmas last year, which was a 54% increase on the previous
year.
Due
to heavy price discounting and promotions over recent seasonal events
such as Halloween and Bonfire night, and sporting occasions like
the Rugby World Cup, retailers have managed to encourage customer
to return to the high street according to a November 2007 BBC business
report. This has been a much welcome boost for many retailers following
the disappointing weather and floods in the summer which drastically
impacted on retail sales.
“We
normally expect demand for sale posters in December but were surprised
when this started a lot earlier than normal and orders are still
extremely high presumably as retailers rush to offer sales goods
first”, said James Crawford, Sales Director at
Displaysense. James went on to say, “Retailers
are really trying to fight back against their online counterparts
and these early Christmas sales just might do the trick”.
Not
only have Displaysense seen an un-seasonal hike
for sales
posters and banners, the company has also benefited from greater
demand for retail display items such as display
cabinets, mannequins, and display cases. James Crawford
commented on this by saying, “We have seen increased orders
from clients who have recognised the need to seize the opportunity
of the Christmas shopping period to improve the buying experience
and use persuasive displays to encourage customers to purchase from
the high street as opposed to their virtual counterpart.”
The
retail sector in general could well be hit, with the recent increases
in interest rates placing even greater pressure on household incomes
and the usual pessimistic predictions that are already reaching
the consumer press. So this recent trend by some retailers to start
their sales early could well be a bold move to secure consumer spend
ahead of any further doom & gloom stories reaching buyers ears.
There
will always be people who prefer doing their shopping on the high
street and having attractive retail displays with the added attraction
of a sale will no doubt bring in further business. Traditionally,
retailers do not start sales until Boxing Day but for retailers
who are looking to get a head start on the competition, are already
turning to companies such as Displaysense for retail
sale
signs to help them get the upper hand.
About Displaysense
Displaysense was established in September of 1978
as a manufacturer of quality point of sale displays. They have a
wealth of experience in design and manufacturing and have been able
to develop their ever growing standard range of over 1500 displays.
The range is now hugely diverse including display boxes, display
cabinets, sale signs, display stands, glass shelving units and trays.
Displaysense
works with a large range of clients including, retailers (multiple
and independent), blue chip corporate clients, cafés, bars,
restaurants and night clubs, shop and office fitters, marketing
and promotions companies, designers and architects, product distributors,
exhibition contractors and exhibitors, printers, councils and NHS
trusts, charities, schools and universities.
Displaysense
is a one-stop-shop for retail display products and all shop display,
catering display and exhibition display requirements.
Web
Site: http://www.displaysense.co.uk/
Contact
Details: Contact Details
Steve Whittle
Displaysense Ltd
Unit 5
Raynham Close
Bishop's Stortford
Hertfordshire
UK
CM23 5PJ
0845 200 8139
http://www.displaysense.co.uk/
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