Boots launches
full No7 Protect & Perfect range after anti-ageing serum phenomenon
Released
on: February 28, 2008, 7:12 am
Press
Release Author: Carrie Eames
Industry:
Healthcare
 Press
Release Summary: As a result of the phenomenal success of the
No7 Protect & Perfect Beauty Serum in 2007, Boots has launched
a full Protect & Perfect skincare range.
Press
Release Body: After the amazing success of the No7 Protect
& Perfect Beauty Serum in 2007, Boots
has responded to demand from the British female population and has
launched an entire Protect & Perfect skincare regime.
Women
told Boots that they wanted a whole
facial skincare regime based around the Protect &
Perfect formulation, not just the Beauty Serum
and so Boots has launched a range that has even
more active ingredients working together to firm fine lines and
wrinkles as well as making skin look younger and feel smoother.
The
range has been formulated using an optimum blend of next-generation
antioxidants. These help protect the skin from damaging exposure
to a wide range of free radicals such as the sun’s rays, pollution
and cigarette smoke. Plus because skin repairs and regenerates itself
over time, ingredients have been added that work no matter what
phase skin is in. Each of the products in the range contains the
Protect & Perfect firming complex, with lipo-peptides and white
lupin extract to help improve the appearance of skin after UV damage
to collagen and elastin.
The
No7 Protect & Perfect range has been expanded
to include a day
cream moisturiser, which includes SPF 15, the No7 Protect
& Perfect Night Cream, an eye cream and a body moisturizer.
No7
Protect & Perfect Beauty Serum
shot to fame in the summer of 2007 after a television documentary
found it to be a skincare product proven scientifically to repair
photo-aged skin and improve the fine lines associated with photo-ageing.
Sales of the wonder cream increased by nearly 2000% the day after
the TV programme, with 13 being sold every minute. At the height
of the public’s frenzy for the serum, Boots’
production facilities were working around-the-clock to hit the target
of 1,000 bottles an hour.
About
Boots
Boots is the UK’s leading retailer of beauty
products, skincare
products and health products, with thousands of products from
prestigious brands, as well as exclusive brands that can’t
be found anywhere else in the UK, either on the high street or online.
Boots
Pharmacy Superintendent is responsible for healthcare advice
provided in relation to Pharmacy medicines and other healthcare
advice located within the Boots Pharmacy pages
of Boots.com. Boots.com is the
trading name of Boots.com Direct Limited (VAT no.
116 3001 29) an Alliance Boots company. All other
information and advice on boots.com is the responsibility
of Boots.com Direct Limited.
Web
Site: http://www.boots.com/
Contact
Details: Boots PR Contact:
Carrie Eames
PR Manager
Boots
D90E F07
Thane Road
Nottingham
NG90 1BS
0115 959 5995
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