Boots.com
wins exclusive launch of new Boss fragrance
Released
on: March 26, 2008, 7:51 am
Press
Release Author: Carrie Eames
Industry:
Retail
Press
Release Summary: Boots.com win exclusivity period for the eagerly
awaited new Boss fragrance, Boss Pure
 Press
Release Body: The health and beauty online retailer boots.com
has won an exclusivity period for Boss Pure, the new men’s
fragrance from the designer Hugo Boss. Boss
Pure which is being launched in the UK at the end of March
will initially only be available through Boots online.
Boss
Pure is described as a subtle, sophisticated and delightfully
fresh fragrance, reminiscent of the rush of moving water in nature
alongside fizzy Mediterranean citrus fruit notes. Fig water provides
the top note, the heart of the fragrance has a floral clarity with
notes of lily and hyacinth, whilst the base note is composed of
the wood massoia, emphasising the masculine character of the fragrance.
The
packaging for Boss Pure was inspired by the modern
interpretation of an urban wall of water and resembles the light-reflective
surface of water by combining glass and metal. The range incorporates
ten lines including Eau de Toilette in 30ml, 50ml
or 75ml, an Aftershave Lotion available in either
50ml or 75ml, a Shower Gel, Deo-Stick,
Deo-Spray and Aftershave Balm.
Ged
Studart, Fragrance Buyer for boots.com said, “We
are really excited to have gained exclusivity for this new men’s
fragrance. Boss
is a highly desirable and successful name in the world of fragrance;
to have been granted this exclusive launch period is indicative
that boots.com is considered a leading fragrance retailer, amongst
both online stores and on the high street.”
boots.com
currently stocks over seventy fragrance brands, including many celebrity
and designer names.
The
exclusive launch of Boss Pure follows on from several
other highly successful launches including Diesel Fuel for
Life and Gucci by Gucci.
About
Boots
Boots is the UK’s leading retailer of beauty
products, including mens
fragrances and health products, with thousands of products from
prestigious brands, as well as exclusive brands that can’t
be found anywhere else in the UK, either on the high street or online.
Boots
Pharmacy Superintendent is responsible for healthcare advice
provided in relation to Pharmacy medicines and other healthcare
advice located within the Boots Pharmacy pages
of Boots.com. Boots.com is the
trading name of Boots.com Direct Limited (VAT no.
116 3001 29) an Alliance Boots company. All other
information and advice on boots.com is the responsibility
of Boots.com Direct Limited.
Web
Site: http://www.boots.com/
Contact
Details: For all press enquiries please contact
Carrie Eames
PR Manager
Boots
D90E F07
Thane Road
Nottingham
NG90 1BS
Tel: 0115 959 5995
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