Lloydspharmacy
study shows the average UK heart is five years older than its
owner
Released
on: March 13, 2008, 3:15 am
Press
Release Author: Lloydspharmacy
Industry:
Healthcare
Press
Release Summary: Lloydspharmacy launch new healthy heart initiative
in connection with Flora pro.activ. The new initiative is to be
faced by Gloria Hunniford following her own personal heart health
tragedy
Press
Release Body: The average middle aged adult's heart is five years
older than its owner according to new research released by Lloydspharmacy.
Based
on an analysis of heart health checks conducted at branches of Lloydspharmacy,
and using a protocol developed by Unilever and
Boston University, the study shows that people's
hearts are aging faster than they should.
The
research is based on a sample of more than 3000 tests conducted
on adults less than 60 years old. The study should be a real wake
up call for smokers in particular. The findings reveal that puffing
away results in a heart age which is a full 14 years older than
smokers’ actual age. The figure for non smoking men is 4 years.
Women, however, fare better. The average Heart Age
of non-smokers in this age group is the same as their chronological
age.
Recently
it emerged that while death rates from coronary heart disease are
falling among the old they are levelling off or rising among people
aged 35 to 54, suggesting that there is a middle aged heart disease
bulge caused by over-indulgence and sedentary lifestyles.
The
findings of the research coincide with the launch of a tie-up between
Lloydspharmacy and Flora pro.activ.
The initiative was launched by Gloria Hunniford
who has been working with Flora pro.activ on a
number of heart health campaigns.
Heart
health is an issue that Gloria feels passionate about.
She lost her first husband, Don Keating, as a result of an undetected
heart condition and then her husband Stephen Way suffered a heart
attack just after they got married.
Gloria
herself had raised cholesterol (6.35mmol/l), and these experiences
alerted her to what she describes as, “the silent
killer cholesterol”, and made her realise that she
needed to take serious steps to protect her own heart.
As
part of the link between Lloydspharmacy and
Flora pro.activ, people can get a free Cholesterol
test and Heart
Check worth £15 at more than 600 branches of
Lloydspharmacy nationwide in return for two proofs
of purchase of any Flora pro.activ products.
The
Lloydspharmacy Cholesterol and Heart Check is a 10-15 minute
consultation involving, amongst other things, cholesterol and blood
pressure tests and a lifestyle assessment. Based on these results
a percentage risk score of developing heart disease over the next
ten years is estimated.
-ends-
Notes to editors
Heart
Age
Heart age is calculated using a range of factors
including blood
pressure, blood
cholesterol, diet and lifestyle. The Heart Age Calculator
was developed through collaboration between Unilever (the parent
company of Flora) and the Boston University
Statistics and Consulting Unit, the department that was
involved in identifying the factors that increase people’s
risk of heart disease in the world-famous Framingham Heart
Study.
About
Lloydspharmacy
Lloydspharmacy has 1,700 pharmacies across the
country. These are based predominantly in community and health centre
locations. The company employs over 16,000 staff, of which 80 per
cent are women and dispenses 120 million prescription items annually.
The pharmacies have over two million visits per week by customers
who are also predominantly women.
Lloydspharmacy
is the trading name of Lloydspharmacy Ltd, a wholly
owned subsidiary of Celesio AG based in Stuttgart.
Celesio is the leading pharmaceutical distribution
company in Europe and is represented in 15 countries. With its three
divisions, Celesio Wholesale, Celesio Pharmacies and Celesio
Solutions, the group covers the entire scope of pharmaceutical
trade and pharmaceutical-related services.
Lloydspharmacy
which is a community pharmacy has primary care at the heart of its
business. This is why has launched a range of products aimed at
community health such as affordable blood pressure monitors, Solar
Safe products and is a supporter of NHS initiatives
such as NHS Choices by providing terminals in-store
for patient information.
Web
Site: http://www.lloydspharmacy.com/
Contact
Details: PR contact:
Steve Marinker
Citigate Dewe Rogerson
3 London Wall Buildings
London Wall
London
EC2M 5SY
0207 282 2841
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