Boots reports impressive pre-orders of eagerly awaited new anti-ageing
cream
Released
on: April 29, 2008, 3:18 am
Press
Release Author: Boots
Industry:
Retail
Press
Release Summary: Boots.com has set up a waiting list online for
the new Olay Regenerist Daily 3-Point Treatment Cream, and already
over one thousand women have signed up
Press
Release Body: The health and beauty online retailer boots.com
has won an exclusivity period for the hotly anticipated new anti-ageing
cream, Olay Regenerist Daily 3 Point Treatment Cream.
For the first 10 days of sale this cream will only be available
at boots.com, so the website has set up a waiting list for the
cream, and prior to its release, over 1000 women have already
signed up.
The
new Olay
Regenerist Daily 3-point Treatment Cream
aims to give women dramatically younger looking skin especially
around the three key zones of eyes, jawline and neck. The new
cream is currently the number one facial moisturiser in the States
from Olay
and this success is credited to the cream’s formula, which
has its most concentrated-ever amino-peptide complex. In customer
research in the United States it has even outperformed many iconic
creams.
Celeste
Sinclair, Beauty Buyer for boots.com said, “Olay
Regenerist Daily 3 Point Treatment Cream is one of the
most hotly anticipated anti-ageing creams since No7’s Protect
& Perfect last year. We know that there has been frenzy over
the cream in the US and that women in the UK are desperate to
get their hands on it as soon as it is available. We took the
decision to set up a waiting list so that women are the first
to know when the product is available – we didn’t
want to be responsible for creating worry lines if women were
left fretting over when and where they could get the cream”
This
is only the second waiting list that Boots has
ever had for a skincare brand, the first being for the hugely
successful No7 Protect & Perfect in 2007.
This anti
wrinkle cream sold out overnight after scientists found it
was actually proven to reduce fine lines and wrinkles and whilst
extra stock was in production, thousands of people signed up to
the waiting list online. Celeste continued, “We have
learnt that people really appreciate knowing that their “must-have”
product can be delivered to them as soon as it goes on sale. As
boots.com gains more exclusive lines, it may be that we will introduce
waiting lists on a more regular basis, to ensure we provide as
good a customer service as possible to everyone keen on getting
the newest health and beauty products.”
The
exclusive launch of Olay Regenerist Daily 3-Point Treatment
Cream follows hot on the heels of other high profile
exclusives earlier in 2008, including the massively successful
Tri-Aktiline Instant Deep Wrinkle Filler cream and
the men’s fragrance Boss Pure.
About
Boots
Boots is
the UK’s leading retailer of beauty products, including
skincare
products and health products, with thousands of products from
prestigious brands, as well as exclusive brands that can’t
be found anywhere else in the UK, either on the high street or
online.
Boots
Pharmacy Superintendent is responsible for healthcare
advice provided in relation to Pharmacy medicines and other healthcare
advice located within the Boots Pharmacy pages
of Boots.com. Boots.com is the trading name of Boots.com
Direct Limited (VAT no. 116 3001 29) an Alliance
Boots company. All other information and advice on
boots.com is the responsibility of Boots.com
Direct Limited.
Web
Site: http://www.boots.com/
Contact
Details: Boots PR Contact:
Carrie Eames
PR Manager
Boots
D90E F07
Thane Road
Nottingham
NG90 1BS
0115 959 5995
www.boots.com