UK Certificates New Website Drives Record Sales of Replacement
Certificates
Released
on: April 18, 2008, 3:17 am
Press
Release Author: UK Certificates
Industry:
Internet
& Online
Press
Release Summary: The first quarter of 2008 has led to a surge
in replacement certificate sales. The visibility of the Web site
on the major search engines, coupled with the tireless dedication
of staff has ensured that the high level of sales went hand in
hand with high levels of customer service.
Press
Release Body: Following last years launch of their new website,
replacement certificate
company UK Certificates, have seen record sales for the first
quarter of 2008. Optimised to provide both premium search engine
rankings and a seamless customer experience, the introduction
of the new site at UK
Certificates is one of the key drivers behind the unprecedented
sales growth.
Customer
Service Manager at UK Certificates, Sarah Lawrence, comments
on the surge in orders “The first quarter of the year
is traditionally our busiest time. Summer holidays are on the
mind of many people during the bleak months of January and February,
which naturally turns then their thoughts to passports. Applications
for passports involve providing a copy of their birth
certificate; so those who have misplaced or lost theirs then
turn to us for a replacement. Thanks to the new site being launched,
more often than not consumers find us at the top of the search
engine rankings which has lead to higher traffic levels. When
customers land on our website, its ease of use and competitive
prices deter them from looking elsewhere.”
The site was developed following months of intensive research
into customer behaviour, the findings of which were amalgamated
with the latest knowledge of search engine optimisation and web
marketing. It is this combination that Paul Weathersby,
Technical Director, believes has been the catalyst of
sales growth.
“When
we embarked on this project we knew that whilst it was essential
that the site was marketed well on the internet, it also had to
be incredibly user friendly. Ranking well in search engines when
someone for example, searches for a replacement marriage
certificates will not benefit our business if customers find
the website confusing and difficult to use and, on the flipside,
there is no point having the most user-friendly site on the web
if no-one finds it. The high volume of sales we have achieved
in the first quarter of 2008 indicates to me that we have got
the combination just right.”
Whilst
the website has proven a key factor in the recent success, Lawrence
is keen to point out how her team’s dedication has added
a considerable contribution. “My team at UK Certificates
work tirelessly to provide our customers with the certificates
they need as quickly as possible, often going above and beyond
the call of duty to help customers who are having difficulties.
It is this commitment to our customers that I feel will help us
maintain our position at the forefront of our field and see us
obtain record sales for the 2nd, 3rd and 4th quarter of 2008.”
About
UK Certificates :
UK Certificates is a leading supplier of replacement
Birth, Death and Marriage certificates. In addition they also
supply adoption certificates and divorce certificates as well
as providing research services.
Sarah
Lawrence boasts over 17 years experience in the field
of customer services and satisfaction. In her role at UK Certificates,
she ensures the smooth day to day running of certificate fulfilment
and customer enquiries.
Paul
Weathersby is an industry leading IT specialist, who,
along with his team, develops and maintains the cutting edge technologies
which drive www.ukcertificates.com.
Web
Site: http://www.ukcertificates.com
Contact
Details: Contact Details:
Adam Smith – Marketing Manager
UK Certificates
2 Sovereign Quay
Havannah Street
CardiffF10 5SFTel: 02920 474 120 Mobile: 07976 637 091
Email: adam@ukcertificates.com
Photo’s Available On Request.