Bigmouthmedia charts affiliate map of Great Britain
Released
on: May 6, 2008, 7:05 am
Press
Release Author: Bigmouthmedia
Ltd
Industry:
Internet
& Online
Press
Release Summary: Bigmouthmedia conducts Britain's first survey
of affiliate spending on PPC campaigns across the country UK
Press
Release Body: Bigmouthmedia has conducted Britain's
first survey of affiliate spending on PPC campaigns across the
country.
Commissioned to extend Europe's largest independent digital
marketing agency's understanding of the expanding UK affiliates
market, the research provides a fresh perspective on affiliates'
PPC costs across Britain. It reveals that London and the South
East continues to dominate the marketplace, but spending in regions
such as Scotland, Wales and the North West is beginning to reach
significant levels.
Compiled using data from a comprehensive range of affiliate networks,
the UK
affiliates PPC spending research has also enabled bigmouthmedia
to generate a wide range of spending ratios for specific verticals
such as travel, finance and fashion.
"Our research has shown that the affiliates are extremely
savvy when it comes to search marketing. If you're going to run
an affiliate campaign you absolutely need to coordinate it with
your search campaign," said Lyndsay Menzies, Managing
Director of bigmouthmedia UK.
"It will be interesting to see how the map changes after
Google alters its keywords bidding policy on May 6, but this has
been a fascinating survey that has not only redrawn the affiliates
map of Great Britain, but has also given bigmouthmedia's analysts
a detailed overview of the complex national marketplace and its
local fluctuations."
ClickAngel Director Ed Wilkinson added: "It
is notable that more than two thirds of all UK affiliate spend
identified in the bigmouthmedia survey was from outside London
and the South East. We see this as a reflection of the fact that
whilst there is still a general London centricity in terms of
the affiliate networks themselves, most of the investment and
enterprise that is actually driving the process comes pretty well
evenly distributed from all corners of the UK."
About bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in
digital marketing, with a team of over 200 staff across 13 offices
in 10 countries on 3 continents the company maximizes return and
exposure for major brands online through a variety of fully integrated
digital marketing channels: Search (PPC and Search
Engine Optimisation, Display Advertising, Affiliate Marketing,
Social Networking, Brand Monitoring, Online PR and Web Analytics.
Bigmouthmedia services big-brand customers globally
including: Adidas, Hilton, British Airways, Tesco, Aer Lingus,
BP, Barclays, Castrol, Conrad International, Dorling Kindersley,
Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung,
Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and
Wall Street Institute.
Bigmouthmedia is a Deloitte Fast Growth winner and a 2007
FT Best Place to Work. 2007 saw the company celebrate its tenth
anniversary and global CEO Steve Leach celebrated a unique hat-trick
of major business awards; UK Entrepreneur of the Year title at
the National Business Awards and National Business Awards for
Scotland, as well as UK Entrepreneur of the Year at the prestigious
CBI-backed Growing Business Awards.
Web
Site: http://www.bigmouthmedia.com/
Contact
Details: Press Contact (UK):
BIGMOUTHMEDIA LTD
Pamela Brankin
Marketing Manager (UK)
Bigmouthmedia Ltd
51 Timberbush
Leith
Edinburgh
EH6 6QH
Tel: (+44)131 561 2471
Fax (+44)131 553 6800
www.bigmouthmedia.com
2009
